PAID SEARCH (SEM) / Mar 1, 2017

Google, as we know, is the global giant in advertising sources that you can use to advertise and promote your business. Google Adwords is the leading program that all businesses can use to get their brand out there without too much hassle. Many companies we come across are either underutilising or not using this program at all. Why? They don’t know the full potential that Google Adwords can bring to their business.

So, how can Google Adwords work for you? Let me fill you in on all the details you need to know.

We’re off and racing!

Google Adwords, also known as PPC advertising, is the perfect way to get your brand out there quickly. With minimal effort, you will see clicks to your website grow and grow. Once your account is setup you will quickly see that this is the jumpstart you have needed to get the ball rolling.

You may have heard that Adwords only works for large companies that have big bucks to spend, don’t be fooled! No matter what your budget is, you will still be able to get good value out of Adwords. There are different forms of targeting options that suit different budgets. You may also be wondering why you can’t just stick to your SEO plan. SEO is a fantastic way to increase your organic rankings within the Google search results, but this takes time. This is where Adwords shines. You can be up and running, on the top of the Google listings, getting targeted visitors and leads in days, not months.

Why co-pilot when you can drive

You know what your budgets are and how much you are willing to spend on your Adwords campaign. Adwords allows you to have total control over how much you spend per day. Set daily maximum cost limits and have total peace of mind knowing that you won’t go over your limit. The Adwords program itself is free to join, you just pay per click so you know you are only paying for genuine traffic. The thought of having to pay large amounts of money turns many businesses off advertising online, but you don’t have to worry you are in the driver's seat the whole time.

Why be generic when you can be individual

The beauty of Adwords is that you can completely customise your campaign to suit your needs. Customise your ads to reach your target audience or location and get your message across. Adwords ads often run at the very top of the Google search results, you are guaranteed in getting the highest quality traffic available on the internet. Utilise the premium space you have to advertise your top selling points and any promotions or specials that you have. Character space is limited so you want to make sure you are short, sharp and straight to the point, no marketing fluff! Got a bit more dough to spend? Take advantage of ad extensions and give a bit more detail, a call to action or site links.

Track, Measure and Improve

Everything that is done through Adwords can be tracked and measured, even phone calls that you receive. This gives you added control over your campaign. If something isn’t working you can see where the problem is and fix it. Don’t want to keep running a particular group of ads? No problem, you have the ability to deactivate any parts of the campaign that aren’t working and focus your attention on the parts that are.

Extend Your Reach & Get Those Conversions

Remarketing in Adwords is a really big thing at the moment. You probably have been remarketed to at some point, whether you know it or not. Have you ever visited a website, then one day noticed that you are seeing the same banner ads on multiple sites you visit for that particular brand or another brand selling similar things? Yep, that’s not an accident folks, that’s remarketing, and it works really well.

While some may find remarketing annoying because you are aware of what is happening, it is actually a really great way to keep your brand at the forefront of your potential customer’s minds. Don’t forget that many people research when they have a spare moment such as on their lunch break or on the bus on the way home from work. They often don’t buy anything during that research phase but remarketing allows you to subtly remind them about your services or product.

Let's Go Mobile

Smartphones are popular, that comes as no surprise. What may come as a surprise is the ability to really reap the rewards of using Google Adwords for mobile. While mobile screens are getting bigger and bigger you very rarely see organic search results show up when doing a Google search. This is purely down to the small screen size when compared to a desktop computer.

Your paid ads will always appear at the top of the search results, many users won’t be bothered scrolling down or even jumping over to the second page of results giving you a real chance to have your ad clicked on. Other advantages of this feature is the option to have a Click-to-Call link which gives users the option to call you straight away, allowing you to make conversions even easier.

So, why would you want to miss out on such a great opportunity to get those extra sales through the door without too much effort? Kick your digital marketing strategy off with a bang and take advantage of the tools Google Adwords offers. Take the lead away from your competitors and watch your conversions increase.

If Google Adwords sounds like something you would be interested in or you want to learn more, we have a team of experts on hand ready to answer any questions you have, just give us a call or flick us an email!

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