About The Modern Group

The Modern Group are one of Australia's largest home improvement shops. With branches nationwide, The Modern Group have been servicing Australians for over 35 years. They bring stylish Australian manufacturered home improvement solutions such as roller shutters, plantation shutters, solar energy and much more.


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Years

We have been in business for 15 wonderful years & we are here to stay.

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Leads

Were generated for our clients during the last week.

The Problem

The Modern Group needed a overhauled multi-channel digital marketing strategy that capitalised on new opportunities, keeping them ahead of their competitors.

Problems included:

  • Outdated and non mobile responsive landing pages
  • Low search engine visibilty
  • Under-performing paid search marketing campaigns
  • Inferior reporting
  • Low return on investment
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The Solution

An integrated digital marketing campaign that would revolutionise the Modern Group brand. End points included a new website and optimised campaigns for content, SEO, PPC, social media, all wrapped up into a tight strategy along with a custom reporting engine feeding that feeds directly into Modern's proprietry reporting platform.

Solutions included:

  • Total re-design and rebuild of Modern Group website that is compliant and responsive
  • Complete PPC campaign rebuild with strong focus on ROI
  • Extensive on page optimisation and UX
  • A strong content strategy and calendar focusing on buyer cycles
  • Ssocial media overhaul including extensive demographic targeting

The Results

The implemented digital marketing campaigns have been successful across all channels and still continue to improve month by month.

Results include:

  • Standout search engine results for competitive keywords
  • An website funnel that effectively converts search traffic into leads
  • Strong results and ROI achieved across all channels
  • Increased social media engagement
  • Cutting edge real time reporting system, integrated with the clients call center and reporting engine, allowing unrivaled granular insights into sales performance nationwide

What Modern Say


We have been very happy with the team at Multimediax running our digital marketing strategy. They have been a pleasure to work with and results have been strong.

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Andrew Simpson - National Marketing Manager

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