How Growth Marketing Scaled Crystal Bathrooms To An Industry Leader

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Increase in volume of quality leads

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Increase in new organic users from Google’s searches

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Reduction In cost per click from Google Ads

The Challenge

Crystal Bathrooms had the ambition to become Sydney’s largest luxury bathroom renovator, but despite having a strong vision, they faced three main marketing challenges.

The first was competing in a highly competitive market where top ranking, high commercial intent keywords for luxury bathroom renovations in Sydney were essential.

The second was the need for consistent lead generation to build brand awareness and generate quality enquiries across multiple channels.

The third was a disconnect between marketing and sales due to the lack of an integrated system that could track, measure, and optimise marketing efforts through to closed sales.

The Approach

We developed a comprehensive growth strategy combining aggressive SEO, multi channel Paid Advertising, and a full HubSpot CRM integration to close the gap between marketing and sales.

Aggressive SEO Strategy

Targeting highly competitive, keywords in the right suburbs with commercial intent in the bathroom renovation space.

Multi Funnel Paid Advertising

Targeted campaigns across Google, Bing, YouTube, and Meta. With campaigns strategically targetting audiences in all stages of the funnel, we are able to maximise reach and lead quality.

Marketing & Sales CRM Integration

Implemented HubSpot CRM to provide direct revenue attribution down to the keyword level. Sales automated sequences and workflows optimise the sales process from first contact to closed deal.

Web Development & Content

Design and develop a beautiful new website that is expertly SEO optimised along with content and video creation to tell successfully showcase the Crystal Bathrooms story.

The Result

We successfully achieved dominant rankings for competitive, high commercial intent keywords in Sydney.

This resulted to an Increase in brand awareness and high quality leads across multiple digital channels.

Through this we were able to achieve clear revenue attribution, enabling data driven decisions on the marketing spend.

In addition the sales process was optimised, resulting in faster follow ups, higher conversion rates, and a better customer experience.

Results Included:

120% Increase in volume of quality leads

After implementing a combined SEO and multi channel paid advertising strategy, Crystal Bathrooms saw an increase in the number of qualified enquiries. By targeting high intent keywords and running ads tailored to specific customer journeys, we ensured that the leads coming through were not just more numerous, but also highly relevant

445% Increase in new organic users from search

Through a focused SEO campaign, including keyword optimisation, content strategy, and on-page improvements, Crystal Bathrooms experienced a significant surge in organic traffic.

30% reducation in cost per click on Google Ads

By continuously analysing and optimising Google Ads campaigns refining targeting, improving ad copy, and strategically allocating budgets, we achieved a 30% reduction in the average cost per click.