About Modern Group

The Modern Group are one of Australia’s largest home improvement shops. With branches nationwide, The Modern Group have been servicing Australians for over 35 years. They bring stylish Australian manufactured home improvement solutions such as roller shutters, plantation shutters, solar energy and much more.

“ We have been very happy with the team at Multimediax running our digital marketing strategy. They have been a pleasure to work with and results have been strong.”

Andrew Simpson, GTK

The Challenge

The Modern Group needed a overhauled multi-channel digital marketing strategy that capitalised on new opportunities, keeping them ahead of their competitors.

Problems included:

Outdated and non mobile responsive landing pages
Low search engine visibility
Under-performing paid search marketing campaigns
Inferior reporting
Low return on investment

The Approach

An integrated digital marketing campaign that would revolutionise the Modern Group brand. End points included a new website and optimised campaigns for content, SEO, PPC, social media, all wrapped up into a tight strategy along with a custom reporting engine feeding that feeds directly into Modern’s proprietry reporting platform.

Solutions included:

Total re-design and rebuild of Modern Group website that is compliant and responsive
Complete PPC campaign rebuild with strong focus on ROI
Extensive on page optimisation and UX
A strong content strategy and calendar focusing on buyer cycles
Social media overhaul including extensive demographic targeting

The Result

The implemented digital marketing campaigns have been successful across all channels and still continue to improve month by month.

Results include:

Standout search engine results for competitive keywords
An website funnel that effectively converts search traffic into leads
Strong results and ROI achieved across all channels
Increased social media engagement
Cutting edge real time reporting system, integrated with the clients call centre and reporting engine, allowing unrivalled granular insights into sales performance nationwide

Request a Digital Marketing Consultation

Work with a team of growth experts who can guide you to success.

Want sustainable growth for your business online? Get In touch with our friendly team for a digital marketing consultation. The coffee is on us!

Emad Raad – Head Of Digital

Emad Raad

Feel free to call our office and Say Hello on 1300 669 339