We are content creators, strategists and marketers with a laser focus on developing content plans that deliver results.
Evergreen Targeted Blog Traffic
By conducting data driven ideation when crafting your content plan we ensure that each article that gets published has a keyword target that will drive relevant evergreen organic traffic and will result in conversion and increased authority for your website.
Quality Optimised Resources
Via the creation of long form content pieces such as eBook, checklists and styled PDF versions of popular blog articles we can collect valuable data such as email addresses, contact names and other valuable information by running these items via visible CTAs across your website.
High Converting Marketing Assets
When content marketing is integrated with social advertising the results can be game-changing. Due to the highly researched nature of the assets created for the content marketing campaigns running these in your social campaigns can greatly increase the number of conversions.
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The team are always available when I need them and they give me the peace of mind by offering me the best chance to increase traffic to my site, earn more revenue through my advertisers and to make a bigger impact on social media.
We deliver end to end content marketing strategies that result in high quality evergreen visitors to your website.
Content Marketing has become one of the most powerful marketing tools.
Engaging Content
High-quality content is not just about being well written, it must be part of a marketing strategy that engages the audience. It needs to either provide some level of education, solve a problem or answer a question.
Generate Leads
Your content needs to solve problems for the right type of people and be engaging enough that it encourages each visitor to take a specific action that will enter them into your sales funnel.
Close Sales
Well created and delivered content will also nurture people through your funnel and bring them out the other end as a high-quality lead or straight into a sale. This is done via a series of highly optimised emails called nurture sequences.
The MMX Advantage
Why you should consider us to be your Content Marketing agency
SEO Focused Content Marketing
We analyse the desired keywords and then finding long tail search terms that have a reasonable amount of the desired traffic from search engines and optimising the article to rank for that term.
Our Content Specialists are focused on growing your business.
When producing your content we keep in mind specific marketing audiences across social platforms. Article titles need to be ‘clickbait’ to ensure we will get the desired CTR (click through rate) on Social Media
Work with a locally based team who have been doing this for over 18 years.
Rely on our vast experience in the industry to produce a strategy that works to really unlock the true potential of the content on your website.
Don’t settle for anything less than 100% transparency across your entire account.
From analytical data to the entire scope of work and all the finer details in between, you can rest assured that we will always deliver 100% transparency across the board.
Our team of content marketing experts are focused on strategies based on real data.
Via enforcing data based ideation into your content marketing plan ensures that whenever possible each piece of content produced has an organic target that delivers converting traffic.
Request a Digital Marketing Consultation
Work with a team of growth experts who can guide you to success.
Want sustainable growth for your business online? Get In touch with our friendly team for a digital marketing consultation. The coffee is on us!
Emad Raad – Head Of Digital
Feel free to call our office and Say Hello on 1300 669 339
What does content mean in marketing?
Content in marketing is anything that can be consumed – images, articles, podcasts, blogs, videos, etc. In content marketing, it’s very important that the content itself isn’t necessarily sales collateral.
Content in content marketing terms should be anything educational that helps a customer become loyal to a brand. Good content needs to hold some sort of value for the customer that allows the brand to create a certain amount of goodwill or trust.
Building goodwill and loyalty ensures a customer will continue to return to your product or service.
How effective is content marketing?
Content marketing is extremely effective on a number of fronts. It increases brand recall, which grows customer engagement while costing an average of 62% less than outbound marketing. Content marketing also drives higher conversion rates and is easily re-useable.
Content can be deployed across multiple channels at once, or slowly over time. It can be re-purposed via different formats too (e.x.: a blog can easily become an infographic or eBook), so it’s also extremely flexible. And, because content marketing is largely digital, you’re able to collect and analyse data to continuously improve upon your content.
How do you measure content marketing?
The best way to determine if you have effective content marketing in place is to write down your goals and choose a few KPIs (Key Performance Indicators) that will help you measure your success.
For example, if your marketing goal is brand awareness, you may want to observe KPIs such as website traffic, page views, downloads, social chatter or referral links.
If you notice numbers are rising after a content marketing campaign addressed your specific goal, you’re on the right track.
How do you create effective content marketing?
The first step in an effective content marketing strategy is to define and set your goals. Try to keep them specific. For example, your goal might be to drive more web traffic to gather more newsletter subscriptions.
Once you have a goal in mind, you can take steps to build a strategy that incorporates multiple content marketing techniques to help you succeed. Then, make sure the content you create speaks directly to your audience in a way they’ll understand.
If you are trying to attract a younger demographic, for example, you may want to incorporate casual, punchy language.
Why do you need content marketing?
You need content marketing to help your brand connect with your audience. Content marketing allows you to:
- Build trust
- Increase conversion
- Improve SEO
- Gather new leads
- Highlight your thought leadership
- Set yourself apart from the competition
- Build a foundation for every other digital marketing strategy
Chances are, your business has more than one tool for building a digital marketing campaign, but the one common denominator is having great content to disperse among your other digital marketing channels.
Whether it’s a newsletter or a social media post, your business needs good content marketing.
Why is content marketing important?
In order to be found on search engines like Google, you need to have content. But, what’s more, in order to move up the rankings of search engines, you need to continuously create more content that’s meaningful to your customers.
Even beyond Google, when you are thinking about social media platforms, a way to stay visible and relevant is to constantly be sharing value-added content in posts.
Not only does the content promote your brand, but it also showcases your brand’s value and reminds your customers of your brand’s presence in the market.
Why is content important for SEO?
Content is extremely important to SEO. This is because SEO relies on the implementation of strategic keywords in order to work. That means you need to produce meaningful content that seamlessly incorporates those keywords in order to move up the Google rankings.
What’s more, quality backlinks and social validation, also important aspects of SEO, will only work if there’s quality content supporting them. Of course, most importantly, Google needs content in order to rank you.
So, if you don’t have content, chances are you’ll never make it to the first page of a Google search.
What are the different types of content?
Content can come in a variety of forms. A content marketer can create items such as:
- Blogs
- Videos
- Images
- Case studies
- White papers and eBooks
- Infographics
- Podcasts
- Checklists
- Instructional videos
- Social media posts
Each of these items is considered a different type of content that can be used to help you build out your content strategy.
