Digital Marketing Agency in Sydney

If you’re a small business, digital marketing should be your bread and butter. It should be the thing you do every day and the thing you focus on when it comes to promoting your business. In this day and age, digital marketing is a highly successful form of getting new business, and it is most effectively done through social media and online.

If you’re not sure where to start, the following five tips are for small businesses: introducing you to the concept and showing you how to market your business in the digital space successfully.

Develop Awareness

The first thing you need to do as a small business, especially if you don’t have a physical building, is to let the people know that you exist! Developing awareness of your business is the first step on your way to slaying the digital marketing game. Start by creating a website. Consider this the “home” of your business; it’s the place where you launch your business from and the place where you get to control what it looks like and the message it sends to potential clients. Then, progress from there to social media portals. Create a Facebook Page or an Instagram account, or both, as these are where awareness is created about businesses. The bottom line is that you need to have as many avenues of discovery as possible.

Publish Consistently

One of the best things you can do for your newly-established web presence is to make sure you’re on top of your posting. You have to publish consistently to attract and maintain followership online. Whether that means one post per day to your Instagram account, if you’re a photographer or artist; or one post per week to your blog, if you’re blogging about your business. The key is to publish consistently, but make sure that you maintain a certain level of quality. Do not compromise quality for quantity.

Learn To Use SEO

SEO, or search engine optimisation can best be described as the tool by which Google and other search engines “rank” your page. Search engine optimisation is a critical tool to understand and master, particularly if you have a website of any sort. The goal of your website should be to become the top Google result if someone Googles anything related to your business in your area. For example, the use of search engine optimisation uses the repetition of specific keywords and phrases in a blog post or written content on the site to rank your website up or down Google’s search algorithms. Make sure that whatever you’re writing about, you’re consistent with your keywords.

Make It Work For You

Let’s take Instagram for example. What is the first thing you see when you login to a person’s Instagram profile? Typically you’ll arrive at their “top nine” images before you scroll down throughout the rest of their profile. Any creative person, be it a photographer or an artist wants their “top nine” to be among their best work recently, they also want it to follow some sort of aesthetic pattern to be more amenable to the eye. Other things you should include on your Instagram profile is a link to your website or online store and a very brief bio about you and what the purpose of your Instagram is. Instagram and other social media have the power to connect people with buyers from all over the world. Join the club today and unlock the power of international marketing.

Make Sure Your Customers Review You

New customers are awesome, but the impression that they leave with is even more important. It is critical you get your customers to leave you a review on Google Reviews whenever they shop at your location or purchase something from you digitally. Reportedly, 95% of people ages 18-34 still look through a service/producer’s Google Reviews before choosing to click on the website. So, make sure that your customers leave happy and leave a review attesting to that experience. It will help you not only get your name out there, but find new first-time customers online who found you through a Google Search.

If you need assistance, or require further information, get in touch with our team today.

Starting a new business is never easy. So many of them end up failing, with only a select few lucky ones succeed. That’s why it’s so imperative that your start-up has the right marketing strategies from day one.

The following list of online marketing tools will give you the best chance of surviving. Each one of these tools will give your new business venture the competitive edge you need to take up to the next level.

Website Data – Google Analytics

Analysing website data is absolutely crucial when creating effective marketing strategies. Using the valuable information regarding data from your website, Google Analytics is able to provide easy to use and accurate visualisations that will make sense.

What makes Google Analytics the number one data tool is it’s entirely free to use, and that it easily integrates with other Google products that you should also be using. Plus it’s also extremely easy to create a wide variety of useful and actionable reports. That’s just another reason why every start-up must have Google Analytics in their online marketing toolbox.

Email Marketing – MailChimp

Despite what many people think, email marketing is still an important aspect of digital marketing. Mailchimp has been the industry-leading newsletter tool for a decade, which is why they’re responsible for sending over one billion emails per day.

Clean and super easy to use, the MailChimp platform allows you to send out personalised emails and newsletter announcements to customers with highly effective advertisements, promotions, sales, and discounts. MailChimp is a reliable service platform for marketers thanks to the third-party integrations with some of the biggest names in tech software, that delivers emails to inboxes for you.

Graphic Design – Canva

Hiring a graphic designer is usually out of reach for many start-ups. Thankfully Canva is empowering the world by making most designs super quick and easy for anyone to do. Canva is a cloud-based tool that allows people with no design experience to create their own beautiful and effective images.

Because Canva is so easy to use, practically anyone can create engaging pictures and other design content. Start-ups can use Canva to design almost anything, from posters, flyers, letterheads, and logos, to digital presentations, blog graphics, and social media posts. There are almost no limitations to what you can design with Canva.

Sales & CRM – HubSpot

HubSpot has claimed to be the all-in-one solution for marketing for many years now. This cloud-based software solution for sales, marketing, and CRM allows businesses to increase traffic, capture leads, and manage conversions all in the one place. An extremely powerful marketing tool for start-ups, HubSpot can be used to create landing pages and manage communication for marketing campaigns.

While this marketing automation tool can also be used for social media management, it also allows for expanded management features with dedicated development of sales conversions. This tool really does seem to have everything covered, which is why most businesses rely on HubSpot for their online marketing.

While starting a new business is always difficult, developing an effective marketing strategy is often half the battle. The other half is up to you.

Digital Marketing is the backbone of any modern business. How you represent yourself online and how you reach new customers will determine how your business will succeed or fail. With this in mind, you must understand what digital marketing is, how it works, how you can utilise it to your benefit and how a digital marketing agency might be able to help you achieve your digital dreams.

This article will shed some light on the world of digital marketing and help you to achieve a greater understanding of the digital space.

What is Digital Marketing, and What Are Digital Marketing Agencies?

Simply put, digital marketing is marketing performed in the digital space. It covers a wide array of topics from utilising social media to buying ad space on those same platforms, digital branding, and so much more. Digital marketing agencies are those whose job it is to assist you in building up your digital brand.

How To Utilise Digital Marketing To Your Benefit

One of the main things the businesses of today must understand is that the average consumer is online. That means if you don’t have a digital presence, you’re unlikely (depending on your business, obviously), to be able to keep up with the competition. Digital marketing helps you to set yourself apart from your competition. Having a digital brand will help your business succeed by connecting you with a far more broad customer base than you would otherwise have. Why only reach 200 people in your town with your photography, for example, when you could reach 200 MILLION people all over the world, simply by crafting yourself a digital presence?

How Could a Digital Marketing Agency Benefit You?

The sole purpose of a digital marketing agency is to grow it’s business, by growing your business. The success of digital marketing agencies depends on the success of their clients’ digital businesses. A digital marketing agency will have the connections, the knowledge of the digital space, and the time to devote to digital marketing that regular business owners don’t necessarily have. It takes a lot of work to grow your digital media presence. You basically have to be on your Instagram, Facebook, and so on, for at least 30 minutes per day. Not to mention all of the time you take building your branding on those social media sites, maintaining your IG grid, or updating your business’ Facebook status.

Digital marketing agencies take the hassle and stress off you and allow you to focus on making money, rather than marketing your business which, in a strange way, are the same…

How Do You Choose A Digital Marketing Agency, Then?

Choosing a top digital marketing agency to perform these tasks for you can be tricky. You’ll need to figure out a few things first. Ask yourself what your goals are with digital marketing. Come up with a plan for moving into the digital space. Document it all. Bring as much material about your business as possible to the agencies you’ll meet with. This will help them to help you, giving them a clearer picture of your brand before entering this new realm. You’ll also want to check up on their reputation. A simple Google search should be enough to point you in the direction of some of the top agencies and, depending on your budget. You may be able to land a spot with one of those as a client.

Digital Marketing Agencies should show sincere interest in your business, and your brand and you as a person. They should be curious about your business and where you’d like it to go. They should go out of their way to make sure you understand everything they’re telling you about your business, rather than performing an info-dump and expecting you to get it. They should be courteous to your requests and respectful of your lack of experience in the space. They should feel like a business partner rather than a boss and just like any industry, it’s important that they have the the right qualifications such as being a google premier partner.

Digital marketing is about to take a whole new look and intensity as we move into the New Year. 2020 showed us just how much we depend on the internet. Nobody could have predicted just how much the online landscape would change in just one year. Everyone and their dog were using Amazon, Facebook, Zoom, Microsoft Teams, Netflix, etc… We all had a lot more time on our hands. We transitioned from stores to an entirely online storefront.
These changes to the way we lived meant the way we marketed our businesses had to adapt, too. Given that COVID-19 shows no signs of slowing down, neither will our increased business presence online. Here are five marketing trends to watch out for in 2021.

Artificial Intelligence Takes Over Customer Service Chats

One thing big companies have realised over the last decade is that they can ‘employ’ AI ‘chatbots’ to undertake the same support roles once played by humans (much to the chagrin of humans on the other end of the line/chat). This is predicted to continue at an increased pace in 2021. After all, it makes perfect sense for your bottom line. Why would you spend the money on an employee when you can program a robot once to do the same tasks as a human for a fraction of the cost, and it doesn’t get tired, it doesn’t take breaks, it just performs, relentlessly.

Get on the Video Train Now

If you’ve not already hopped on the video gravy train, now is a time to do precisely that. Text-based communication between employees just won’t cut it. It doesn’t have the same versatility or usability, it doesn’t allow you to convey emotions easily, it’s not as personal, we could all use some personal right now. There are a whole host of reasons to switch to video from text-based workplace communication tools. The marketing world is also picking up on this: video is now the best way to communicate with your audience. Particularly live video. People enjoy seeing things happening in real time. It allows them to connect more easily with the place or person in whom they are investing their hard-earned money. Video marketing also converts potential customers to actual customers much easier than text-based marketing (72% higher conversion rate, in fact). Whatever your business, video is becoming the way forward. Get on it.

Instagram is the New King of Video/Photo Social Media

For those who are focusing on upping their audio-visual content, Instagram just passed one billion users last year. That is one billion potential new customers for you and your work. The key with Instagram is consistency and style. If you’re an artist, chances are you’ve discovered your style by now and know how to replicate that style time-and-again. But even if you don’t have a style, Instagram is still an excellent way to get your work out there. Focus on producing quality content over quantity, but make sure you maintain a good ‘grid’.

QR Code Technology Replaces Taking Notes!

While not entirely a replacement for a pen and paper or your Notes app on your phone, the humble QR code is taking the world by storm this year. It takes less time to whip out your phone and open your QR Scanner, which will take you to the desired webpage, than it does to grab your pen and paper, or even open the Notes app. Visual searches are becoming the thing of the future.

Virtual Reality Advertising

You don’t need a VR headset for this one, as cool as those things are. Virtual or Augmented Reality advertising is the way of the future. You’ll see it in many digital marketing campaigns across sectors like construction and interior design. Nothing quite like seeing your dream house be built or seeing your dream kitchen be decorated by an interior designer, while not actually being anywhere near said home. The same can be said for many different large-scale companies who are using virtual reality to sell their products, seeing things happen in front of your eyes while you’re elsewhere isn’t just something from Back to the Future anymore. It’s here, now, and it’s trending in 2021.

Digital marketing refers to the method of promoting or selling products and services online, whether that marketing and advertising is done through websites, social media, emails or so on. Given that we’re in a digital age, this method of marketing is effective for a large majority of businesses and there are seven aspects of digital marketing business owners can utilise.

Whether you’re a start-up, or you want to give your established business a boost, the following channels will help your your digital strategy succeed.

Content Marketing

The idea of content marketing is to educate your customers, rather than sell them products. This generally includes your blog, but can also include newsletters and so on. You want your customers to see that you know what you’re talking about – that way they gain trust and are more likely to buy your products. And to top it off, content marketing is three times more effective than paid advertising.

Social Media Marketing

Everyone has a Facebook account these days, but not everyone knows how to use social media ads to their benefit as a business owner. Social media marketing has the power to reach millions of people in just a few seconds. By understanding your target audience and tailoring your content to suit, you can increase your customer-based significantly.

Pay Per Click

Paid searches or PPC are ads that you pay for – either through Google Ads, social media, or another form of advertising online. They are generally based on a specific target group that you want your ads to reach, and the goal is for them to increase traffic to your website. They deliver the right ads, to the right people, at the right time.

Search Engine Optimisation

Called SEO for short, this is the process of optimising your website so that your web pages appear at the top of a search engine. This includes content optimisation, as well as the technical aspects and reach of your site. For example, say you’re a pet groomer in Parramatta, NSW – when someone searches those exact words “pet groomer in Parramatta”, you want your business to be the first one they see on Google. Right? SEO ensures your site has keywords, meta tags, phrases and much more, to enhance this visibility.

Marketing Automation

Marketing automation is a technology that manages a number of processes and campaigns, across multiple channels, and it’s done automatically. It allows businesses to manage their email, web, social media, text messages through one software or platform, and everything is either template based or custom-built. Marketing automation software enhances lead generation and makes it easier for businesses to manage their ROI on advertising campaigns. It is guaranteed to make your life much easier when it comes to all things digital.

Mobile Marketing

Mobile marketing refers to the advertisements that appear on mobile devices, including tablets and phones. It reaches audiences through SMS, websites, email, MMS, social media and apps. Even before COVID-19 hit in 2020, almost 50% of all websites visited by Australians were accessed via mobile phone. And 98% of social media users accessed their accounts via mobile. That’s an audience you don’t want to miss.

Email Marketing

Around the world, there are more than 3.9 billion people with an email account, expected to increase to 4.48 billion by 2024. As such, it remains one of the fastest and easiest ways to contact your target customers – it’s convenient for them and you, and it’s more personal than PPC advertising. Stick to information in your emails that is relevant, trustworthy, and keep it conversational. Keep your emails short and strategic.

There’s no right or wrong when it comes to digital marketing, as long as you’re doing something! The above examples will help you get your business off the ground, and keep it that way.

A digital marketing funnel is, essentially, a framework that business owners use to get customers. It’s based on the idea that the more people you can get to your website, the more customers you are likely to have. They start by showing a little interest, then they become sales leads, and eventually they buy your products or services.

There are four stages of the funnel – here’s how they work.

Stage One: Awareness

This is where the customer becomes aware that they need a particular service or product. Consider this scenario – a bearded man is browsing through Facebook and all of a sudden, an ad pops up for a new beard wax. It makes him think about his own beard, but for now, he keeps scrolling.

As well as seeing adverts, stage one could be as simple as reading blog posts, watching YouTube videos, or entering a competition. It gets your brand name and product into the head and they become aware of what your business offers.

Stage Two: Interest

At this stage, the business generates more interest – through targeting marketing. This encourages the potential customer to do more research, for example, back to the beard. A couple of days later, the man is scrolling through social media again and the same ad pops up for beard wax. This time, he clicks on the ad to see what it’s all about. In other words, his interest is peaked. At this stage, the customer might do research on similar products, do price comparisons, and consider their options.

Stage Three: Decision

The purchase still hasn’t taken place, but marketing continues. The customer is ready to buy, but that doesn’t mean they are going to buy from you. This is a great time to make them an offer they can’t refuse, for example 20% off beard wax or a bonus product. Make the deal something amazing, so that the customer is more likely to buy from you than to head to your competitors.

Stage Four: Action

The customer makes their purchase and becomes part of your business. Don’t get complacent though – your work here is far from done! Now you want to follow up with the customer, make sure they are happy with the product, do whatever you can to turn that single purchase into another one. And of course, the better you handle the customer at this point, the more likely they are to refer you to a friend as well!

How To Build Your Own

If you’re not sure where to start, there are five things you can do to ensure you’re building an effective funnel.

1. Analyse the behaviour of your audience. The more you get to know them, the more effective your marketing will become. SEO and analytics can help you find out who is on your website – where do they click, how much time do they spend on a particular page, and so on.
2. Get their attention. Videos, infographics, blogs, and other informative content are great ways to lure people into your business and products. If you have the budget for it, run some ads as well on social media sites or LinkedIn.
3. Have a landing page ready. When you start advertising, you want to be able to direct people somewhere. A landing page is a great way to advertise specific deals. You can also capture their details with a bold call to action – download an eBook or watch a video.
4. Once you have the details of potential customers, it’s time to market to them. What you want to do is called a drip campaign. Start with just one email a week and educate your customers – don’t just jump straight into promoting products. Send them access to blogs and videos they might find useful. Work your way up and after a few emails, try sending them product information and a great deal.
5. Keep in touch. As mentioned earlier, just because someone purchases a product or signs up for a service with you, doesn’t mean the relationship is over.

By creating an effective digital marketing funnel, you’re more likely to receive and retain customers. Start by analysing your audience, and create your marketing based around them – rather than the other way around.

Digital marketing isn’t easy, but once you master it, it can truly transform your business. From start-ups to large corporations who are trying to delve deeper into their client base, there are common mistakes. The good news, though, is you can avoid them. Here’s how:

Targeting The Wrong Audience

This is one of the biggest mistakes business owners make with their digital marketing. And it’s exactly why it’s so important that you get to know your audience before you start marketing. You can do this through research – check your analytics and social media accounts. Here you can find out a number of things about the people engaging with your business, including demographics, hobbies, age, gender, interests, and more. Create a buyer persona based on these, and you’ll know who you should target with your advertisements and web content, as well as your paid marketing campaigns.

Ignoring Search Engine Optimisation (SEO)

Have you ever wondered how your competitor has their name at the top of Google when you search for your business type? It’s all thanks to search engine optimisation. SEO is the process of improving your website’s content and design to drive traffic from search engines. The more optimised your site is, the more likely it is that customers will visit you. SEO refers to a range of things on your site, including:

Quality – Whether your articles and videos are helpful, have quality writing and are relevant.

• Keywords and phrases – content that relates directly to your business.
• Links – whether these redirect to your own site or to outside sources, link building can improve your ranking.
• On-page SEO – using the right keywords in your URL slugs, meta tags, headlines and subheadings.

Not Paying Attention To your Data

There are plenty of analytic apps that are available, free and paid, that you can use to analyse your customer demographics, and so on. Google Analytics is by far the most common, however some social media platforms, including Facebook and Instagram, have their own as well. As well as tracking the data,

Forgetting Your Website

Businesses are often changing and as such, websites also need to change. You should check your website at least once a month to make sure the content that is on there is relevant and current. There’s no easier way to lose customers than to have a Christmas sale on your website’s home page in May! Check that your blogs are relevant, and the content is current, that any advertised sales are still available, and ensure you have optimised the site so that it is user and SEO friendly. Make sure it loads fast, check addresses, phone numbers, emails are all correct, and feel free to brighten it up with a design refresh every now and then.

Being Inconsistent

There are two main ways in which consistency is essential. First, ensure the content on your website, social media, emails and advertising is all in the correct language, same style and tone – it helps to develop a business persona. Secondly, you want to plan social media posts. There are a number of apps you can use to schedule posts on all social media platforms. You want to find a happy medium here. You don’t want to overload potential customers with 10 posts a day, but you also don’t want to fall to the wayside because you only post once a month. Whether you post daily, or 3-4 times a week, ensure you post regularly, and at the same time each day.

If you’re uncertain of anything regarding digital marketing, your best bet is to hire a professional marketing agency to assist. It’s not worth the risk of losing customers because you’re unsure what you’re doing.

Delving into the murky waters of digital marketing can be a particularly scary task. Especially if this is your first attempt in the digital space. There’s a lot that goes into digital marketing and entering the space for the first time. And although it will require plenty of planning and strategizing, you can do it – and you can do it successfully. Here are five tips to help you prepare to enter the digital space.

Ask Yourself Why You Want to Market Your Products Digitally

It’s an all-important question. Why? Why do you want to market your products/brand digitally? What’s not working for your brand/products through other marketing means? Answering this question will help you go forward with the how, which is the next step in the process. But you cannot proceed until you have a clear picture of why you want to take your marketing to the next level.

How Do You Want to Enter the Digital Space?

There are myriad ways to enter the digital space. It doesn’t necessarily mean selling your wares through an online store. It all depends on your business model. For example, artists generally enter the digital space to sell more of their art, either through online stores like Etsy, or through social media like Facebook and Instagram. Whereas people who don’t need an online store, such as lawn care specialists or construction companies, might be seeking a social media presence in order to sell their services to more customers rather than reliance on word-of-mouth. How you enter the digital space will largely depend on what type of company or product you sell. Are you the product, or do you make the products?

Think About Your Brand

One all-important thing to remember about digital marketing is that it is principally about branding. As such, you have to think about your brand at all times in the digital space. As the digital space is flooded with people and their ideas and their products, you’ll want to create a digital presence that will help you stand out from the rest. Give careful consideration to your brand and what you want to say whenever you put out a piece of content. Be that a photograph, video, blog post, or simply update your website with new service offerings.

Put Your Name Out There

The first step you’ll take in the digital world is the most difficult – putting your name out there. This can be done in many ways but it is always a good idea, depending on your business model, to jump on that social media bandwagon you’ve been avoiding for the last decade. Create a Facebook Page for your business. If pictures and videos are going to be a part of your business (decide this beforehand!), it might also be wise to create an Instagram page. You should also create a website, particularly if you want to offer a more professional look for your business. Almost every professional has a website in some form or another. Shameless self-promotion is not necessarily a bad thing.

Excite & Engage With Your Potential Customers

There’s nothing worse than browsing the web, coming across a potential new service that you’d like to try then going to their website and seeing it hasn’t been updated in years and all of their social media is much in the same boat. If you’re going to enter the digital space, it is really important you frequently engage with and excite your potential customers. You should be making sure you have content coming to them at least once per week. This will maintain a flow of excitement about you and your product/service. Consistency is key.

Whether you’re selling a service or a product, you need to be marketing your products/services digitally in order to reach the maximum number of potential buyers. That’s just a fact of today’s world, and so you should take some of our tips and put them into action, getting your brand up and running in the digital space today!

Growing a business online has never been as important as it is in 2021. Particularly given that much of the world remains shut down and much of the business world has transitioned to online-only. In fact, there has never been a better time to take your business online. If you’re new to the world of online businesses, there’s one thing that sets each similar business apart from each other: how well they manage their online presence. If you want to get out there ahead of your competitors, you need to establish and maintain a solid online presence.

Here are five tips for growing your business using digital marketing.

Create Consistently High-Quality Content

The first step to any successful digital marketing campaign and the creation of a digital presence that will pay you back is to continuously create high-quality content. Whether you’re a photographer or an artist, or a construction company looking to embrace the new age and go digital – the key to success is high-quality content. Only put your best work forward. The key is to create content you’re proud to hit the ‘Post’ button on. Do not, under any circumstances, sacrifice quality for quantity: your customers will see straight through it and go elsewhere. Focus on creating beautiful products and marketing them effectively, every time.

Analyse Your Current Business Marketing Strategy

Why did you make the decision to go online? If you were forced to go online due to COVID-19, then this might be a perfect time to analyse and change your current business’ marketing strategy – hell, maybe it’s a good time to revamp your entire business from top to bottom. What do you get when you Google your business name? Do you even appear on the first page of Google at all? How many pages does it take to find something about your business? If it’s any more than the first two, that’s not good enough. Building a website you post to regularly, along with social media you do the same with, is an excellent way to increase your SEO rank among Google Analytics and propel you up the search engine’s results.

Utilise Pay-Per-Click To Generate Passive Income

Pay-Per-Click (PPC) is paid advertising that helps you generate leads and sales by giving you an incentive to generate more traffic to your website or social media. PPC sites like Google Ads will charge you every time someone clicks on the link they post for you. If you choose to opt for PPC options, it is recommended you also pay a professional ad agency to do the work for you, as they have the experience and knowledge of how the space works that you might not.

Create or Recreate Your Social Media Presence

Perhaps you do not have a social media presence. Or, you created one several years ago when you first started. But then you got so caught up in everything you weren’t able to keep it going. Good news, it’s never too late and this might be the year to consider re-starting it again. Create yourself a Facebook Page for your business and an Instagram account and start making posts. Just be smart about what you post. Put your best foot forward. Learn about how, for example, hashtags work on Instagram and allow you to reach a wider audience. Learn about how Facebook marketing can also help your business. There has never been a better time to get started with social media, since everyone and their dog is now using it more than they were at any point in history.

Go Global

Having a successful digital marketing campaign will allow you to expand the reach of your business far and wide. One way to expand your global reach, if you own an online store, is to offer worldwide shipping. Advertise as broadly as possible on some of the most popular online store sites in the world, like eBay or Etsy. Successful digital marketing could be the key to breaking into the international markets and from there, the sky’s the limit.