Make our results driven, highly trained internet marketing team the extended digital marketing team for your company.
SEO & Content Marketing
We leverage every asset your site currently has and focus our efforts on the areas of the site that will deliver the quickest and most profitable results. This generally removes lot of the slow ramp up times that are incurred by traditional SEO strategies.
Paid Search – Google Ads
Paid online advertising is the fastest way to get immediate leads with the benefit of having completely flexible budgets that can be raised or lowered at any time. Our online advertising covers all channels that work on a pay-per-click or pay-per-impression basis.
Paid Social Media Channels
Social advertising can be one of the quickest and most effective ways to engage with your targeted audience and convert them into leads. Social media growth marketing is often much cheaper then using Google Ads it just needs a rock solid strategy
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The team are always available when I need them and they give me the peace of mind by offering me the best chance to increase traffic to my site, earn more revenue through my advertisers and to make a bigger impact on social media.
A team of expert digital marketers focused on a single goal will create a unified strategy that will get the best results faster and cheaper.
More than a Digital Marketing Agency, We’re Growth Marketing Experts
From strategy to implementation and refinement, we develop content marketing strategies that will deliver evergreen organic traffic. Content marketing can cross overpaid and organic search channels and is emerging as one of the most powerful digital marketing platforms.
Web Design / CRO
To ensure you are getting everything you can from a digital marketing strategy it needs to have a strong focus on ensuring all blog, product and landing pages are converting the visitors at the highest possible rate. A large number of tools are implemented to track and optimise conversion rates.
One of the leading channels in converting prospects into customers. The implementation takes many forms such as nurture email sequences to ensure people captured in ad campaigns convert to reactive email that is implemented when a prospect takes a specific action that may show buying intent.
The MMX Advantage
Why you should consider us to be your Digital Marketing Agency
Your own team of experts
When working with our full service digital agency you get your own team of experts. This team will comprise of a highly trained category specific expert and a team lead that will ensure unified results and be a primary point of contact for you and your team.
Unified channel marketing
At MMX we believe that the most effective way of advertising is to create a single strategy that runs across all digital channels. Our experience has shown that the strategies that deliver the best overall results leverage from multiple channels.
Our digital marketing strategies have one focus which is your business growth. To achieve this a highly optimised level of tracking is required for us to understand exactly what is working and what needs to be working better.
Measurable Results + Simple Communication
We pride ourselves on delivering measurable results that impact your business. All our growth marketing clients receive a weekly progress call with your team lead and a monthly meeting with the entire team to review the entire strategy
Our digital marketing experts are focused on achieving your goals, not a specific channel
We leverage the data generated from every source and then focus our efforts on the areas of the site that will deliver the quickest and most profitable results.
Request a Digital Marketing Consultation
Work with a team of growth experts who can guide you to success.
Want sustainable growth for your business online? Get In touch with our friendly team for a digital marketing consultation. The coffee is on us!
Emad Raad – Head Of Digital
Feel free to call our office and Say Hello on 1300 669 339
Frequently asked questions
What is included in digital marketing?
Digital marketing covers every aspect of a company’s online presence. This includes a company’s social media, website, digital ads, and online content.
It can also include app creation, newsletter distribution, or other types of digital promotion. Any type of internet marketing your company is involved in is considered digital marketing.
What are the types of digital marketing?
Digital marketing covers a wide range of areas, including:
- SEO (search engine optimization)
- SEM (search engine marketing)
- SMM (social media marketing)
- Email marketing
- Content marketing (blogs, etc.)
- Landing page marketing
- Smartphone marketing
- Online advertising (e.x.: Google ads, Facebook ads, etc.)
- Affiliate marketing
- Viral marketing (creating posts, memes, etc. that can spread like wildfire across the internet)
A digital marketing firm would utilize all or a combination of these types of marketing strategies to help you reach the right audiences, grow your client base and increase your organisation’s visibility.
What are some examples of digital marketing?
Pretty much any marketing related endeavour that is done online is an example of digital marketing.
When you are posting to your organisation’s social media pages, you are performing an act of digital marketing.
The same is true when you write a blog or send a newsletter. Even creating an app for your organisation would be an example of digital marketing.
What to study to become a digital marketer?
The digital marketing industry continues to grow, so you will find a lot of opportunities to both study and learn. If you would like to become a digital marketer, you will find many online courses that can help you become an expert in various aspects of the industry.
Organisations like Google and SEMrush have PPC and Google Ads courses online in order to become a certified expert. You can intern at a digital media agency to learn the tricks of the trade as well.
Since the digital landscape is constantly evolving, the best thing you can do for your future career is to keep up-to-date on the latest advancements in the space.
What is a full service digital marketing agency?
A full-service digital marketing agency handles all aspects of a company’s online presence. Full-service agencies typically have different departments that focus on one area (such as departments for SEO/SEM, social media management, content creation, and website development).
The agency’s aim is to create a holistic strategy for your business and help you define and reach your organisation’s marketing goals.
A digital marketing agency differs slightly from a traditional marketing agency in that it relies heavily on data-driven research and results to help dictate marketing direction and focuses entirely in the online environment.
What do digital marketing agencies do?
Digital marketing agencies differ from traditional marketing agencies in that they are laser-focused on results-based marketing in the digital landscape.
Digital marketing agencies utilize data to measure ROI (return on investment) and constantly tweak their approach to digital advertising by leveraging strategists, creatives and developers who work to achieve and present quantifiable results for clients. Think of a digital marketing agency as a brand development and lead generating juggernaut.
They are able to do this by targeted brand promotion leveraged via technology.
Which digital marketing is best?
Every business is different, and so is every digital marketing solution. The circumstances surrounding your business also come into play when determining the best avenue for digital marketing. If your goal is to reach the most amount of people, online advertising may be the best move.
If your goal is to become an industry leader or influencer, content creation in the form of blogs or podcasts may be more important.
If you are unsure of what would make an effective strategy, digital advertising agencies and online marketing companies can help you devise and implement a digital marketing strategy that is right for you.
What is the purpose of digital marketing?
Like any other marketing endeavour, the purpose of digital marketing is to connect businesses with consumers.
The difference, of course, is that digital marketing happens completely in the online realm. A successful digital marketing campaign will use multiple channels to relay messages in a variety of ways to reach a very specific and targeted audience.
Digital marketing is also very useful in understanding a customer base on a deep and fundamental level because it is able to leverage data and analytics to learn and adjust approaches in real time.
The MMX Advantage:
Why you should consider us to be your Digital Marketing Agency
Digital Marketing Trends to Watch For in 2021
Digital marketing is about to take a whole new look and intensity as we move into the New Year. 2020 showed us just how much we depend on the internet. Nobody could have predicted just how much the online landscape would change in just one year. Everyone and their dog were using Amazon, Facebook, Zoom, Microsoft Teams, Netflix, etc… We all had a lot more time on our hands. We transitioned from stores to an entirely online storefront.
These changes to the way we lived meant the way we marketed our businesses had to adapt, too. Given that COVID-19 shows no signs of slowing down, neither will our increased business presence online. Here are five marketing trends to watch out for in 2021.
Artificial Intelligence Takes Over Customer Service Chats
One thing big companies have realised over the last decade is that they can ‘employ’ AI ‘chatbots’ to undertake the same support roles once played by humans (much to the chagrin of humans on the other end of the line/chat). This is predicted to continue at an increased pace in 2021. After all, it makes perfect sense for your bottom line. Why would you spend the money on an employee when you can program a robot once to do the same tasks as a human for a fraction of the cost, and it doesn’t get tired, it doesn’t take breaks, it just performs, relentlessly.
Get on the Video Train Now
If you’ve not already hopped on the video gravy train, now is a time to do precisely that. Text-based communication between employees just won’t cut it. It doesn’t have the same versatility or usability, it doesn’t allow you to convey emotions easily, it’s not as personal, we could all use some personal right now. There are a whole host of reasons to switch to video from text-based workplace communication tools. The marketing world is also picking up on this: video is now the best way to communicate with your audience. Particularly live video. People enjoy seeing things happening in real time. It allows them to connect more easily with the place or person in whom they are investing their hard-earned money. Video marketing also converts potential customers to actual customers much easier than text-based marketing (72% higher conversion rate, in fact). Whatever your business, video is becoming the way forward. Get on it.
Instagram is the New King of Video/Photo Social Media
For those who are focusing on upping their audio-visual content, Instagram just passed one billion users last year. That is one billion potential new customers for you and your work. The key with Instagram is consistency and style. If you’re an artist, chances are you’ve discovered your style by now and know how to replicate that style time-and-again. But even if you don’t have a style, Instagram is still an excellent way to get your work out there. Focus on producing quality content over quantity, but make sure you maintain a good ‘grid’.
QR Code Technology Replaces Taking Notes!
While not entirely a replacement for a pen and paper or your Notes app on your phone, the humble QR code is taking the world by storm this year. It takes less time to whip out your phone and open your QR Scanner, which will take you to the desired webpage, than it does to grab your pen and paper, or even open the Notes app. Visual searches are becoming the thing of the future.
Virtual Reality Advertising
You don’t need a VR headset for this one, as cool as those things are. Virtual or Augmented Reality advertising is the way of the future. You’ll see it in many digital marketing campaigns across sectors like construction and interior design. Nothing quite like seeing your dream house be built or seeing your dream kitchen be decorated by an interior designer, while not actually being anywhere near said home. The same can be said for many different large-scale companies who are using virtual reality to sell their products, seeing things happen in front of your eyes while you’re elsewhere isn’t just something from Back to the Future anymore. It’s here, now, and it’s trending in 2021.
What Is Digital Marketing?
Digital marketing refers to the method of promoting or selling products and services online, whether that’s done through websites, social media, emails or so on. Given that we’re in a digital age, this method of marketing is effective for a large majority of businesses and there are seven aspects of digital marketing business owners can utilise.
Whether you’re a start-up, or you want to give your established business a boost, the following channels will help you succeed.
The idea of content marketing is to educate your customers, rather than sell them products. This generally includes your blog, but can also include newsletters and so on. You want your customers to see that you know what you’re talking about – that way they gain trust and are more likely to buy your products. And to top it off, content marketing is three times more effective than paid advertising.
Social Media Marketing
Everyone has a Facebook account these days, but not everyone knows how to use it to their benefit as a business owner. Social media marketing has the power to reach millions of people in just a few seconds. By understanding your target audience and tailoring your content to suit, you can increase your customer-based significantly.
Pay Per Click
Paid searches or PPC are ads that you pay for – either through Google Ads, social media, or another form of advertising online. They are generally based on a specific target group that you want your ads to reach, and the goal is for them to increase traffic to your website. They deliver the right ads, to the right people, at the right time.
Search Engine Optimisation
Called SEO for short, this is the process of optimising your website so that your web pages appear at the top of a search engine. This includes content optimisation, as well as the technical aspects and reach of your site. For example, say you’re a pet groomer in Parramatta, NSW – when someone searches those exact words “pet groomer in Parramatta”, you want your business to be the first one they see on Google. Right? SEO ensures your site has keywords, meta tags, phrases and much more, to enhance this visibility.
Marketing automation is a technology that manages a number of processes and campaigns, across multiple channels, and it’s done automatically. It allows businesses to manage their email, web, social media, text messages through one software or platform, and everything is either template based or custom-built. Marketing automation software enhances lead generation and makes it easier for businesses to manage their ROI on advertising campaigns. It is guaranteed to make your life much easier when it comes to all things digital.
Mobile marketing refers to the advertisements that appear on mobile devices, including tablets and phones. It reaches audiences through SMS, websites, email, MMS, social media and apps. Even before COVID-19 hit in 2020, almost 50% of all websites visited by Australians were accessed via mobile phone. And 98% of social media users accessed their accounts via mobile. That’s an audience you don’t want to miss.
Around the world, there are more than 3.9 billion people with an email account, expected to increase to 4.48 billion by 2024. As such, it remains one of the fastest and easiest ways to contact your target customers – it’s convenient for them and you, and it’s more personal than PPC advertising. Stick to information in your emails that is relevant, trustworthy, and keep it conversational. Keep your emails short and strategic.
There’s no right or wrong when it comes to digital marketing, as long as you’re doing something! The above examples will help you get your business off the ground, and keep it that way.
How To Create A Digital Marketing Funnel?
A digital marketing funnel is, essentially, a framework that business owners use to get customers. It’s based on the idea that the more people you can get to your website, the more customers you are likely to have. They start by showing a little interest, then they become sales leads, and eventually they buy your products or services.
There are four stages of the funnel – here’s how they work.
Stage One: Awareness
This is where the customer becomes aware that they need a particular service or product. Consider this scenario – a bearded man is browsing through Facebook and all of a sudden, an ad pops up for a new beard wax. It makes him think about his own beard, but for now, he keeps scrolling.
As well as seeing adverts, stage one could be as simple as reading blog posts, watching YouTube videos, or entering a competition. It gets your brand name and product into the head and they become aware of what your business offers.
Stage Two: Interest
At this stage, the business generates more interest – through targeting marketing. This encourages the potential customer to do more research, for example, back to the beard. A couple of days later, the man is scrolling through social media again and the same ad pops up for beard wax. This time, he clicks on the ad to see what it’s all about. In other words, his interest is peaked. At this stage, the customer might do research on similar products, do price comparisons, and consider their options.
Stage Three: Decision
The purchase still hasn’t taken place, but marketing continues. The customer is ready to buy, but that doesn’t mean they are going to buy from you. This is a great time to make them an offer they can’t refuse, for example 20% off beard wax or a bonus product. Make the deal something amazing, so that the customer is more likely to buy from you than to head to your competitors.
Stage Four: Action
The customer makes their purchase and becomes part of your business. Don’t get complacent though – your work here is far from done! Now you want to follow up with the customer, make sure they are happy with the product, do whatever you can to turn that single purchase into another one. And of course, the better you handle the customer at this point, the more likely they are to refer you to a friend as well!
How To Build Your Own
If you’re not sure where to start, there are five things you can do to ensure you’re building an effective funnel.
- Analyse the behaviour of your audience. The more you get to know them, the more effective your marketing will become. SEO and analytics can help you find out who is on your website – where do they click, how much time do they spend on a particular page, and so on.
- Get their attention. Videos, infographics, blogs, and other informative content are great ways to lure people into your business and products. If you have the budget for it, run some ads as well on social media sites or LinkedIn.
- Have a landing page ready. When you start advertising, you want to be able to direct people somewhere. A landing page is a great way to advertise specific deals. You can also capture their details with a bold call to action – download an eBook or watch a video.
- Once you have the details of potential customers, it’s time to market to them. What you want to do is called a drip campaign. Start with just one email a week and educate your customers – don’t just jump straight into promoting products. Send them access to blogs and videos they might find useful. Work your way up and after a few emails, try sending them product information and a great deal.
- Keep in touch. As mentioned earlier, just because someone purchases a product or signs up for a service with you, doesn’t mean the relationship is over.
By creating an effective digital marketing funnel, you’re more likely to receive and retain customers. Start by analysing your audience, and create your marketing based around them – rather than the other way around.
Digital Marketing Mistakes To Avoid
Digital marketing isn’t easy, but once you master it, it can truly transform your business. From start-ups to large corporations who are trying to delve deeper into their client base, there are common mistakes. The good news, though, is you can avoid them. Here’s how:
Targeting The Wrong Audience
This is one of the biggest mistakes business owners make with their digital marketing. And it’s exactly why it’s so important that you get to know your audience before you start marketing. You can do this through research – check your analytics and social media accounts. Here you can find out a number of things about the people engaging with your business, including demographics, hobbies, age, gender, interests, and more. Create a buyer persona based on these, and you’ll know who you should target with your advertisements and web content, as well as your paid marketing campaigns.
Ignoring Search Engine Optimisation (SEO)
Have you ever wondered how your competitor has their name at the top of Google when you search for your business type? It’s all thanks to search engine optimisation. SEO is the process of improving your website’s content and design to drive traffic from search engines. The more optimised your site is, the more likely it is that customers will visit you. SEO refers to a range of things on your site, including:
Quality – Whether your articles and videos are helpful, have quality writing and are relevant.
- Keywords and phrases – content that relates directly to your business.
- Links – whether these redirect to your own site or to outside sources, link building can improve your ranking.
- On-page SEO – using the right keywords in your URL slugs, meta tags, headlines and subheadings.
Not Paying Attention To your Data
There are plenty of analytic apps that are available, free and paid, that you can use to analyse your customer demographics, and so on. Google Analytics is by far the most common, however some social media platforms, including Facebook and Instagram, have their own as well. As well as tracking the data,
Forgetting Your Website
Businesses are often changing and as such, websites also need to change. You should check your website at least once a month to make sure the content that is on there is relevant and current. There’s no easier way to lose customers than to have a Christmas sale on your website’s home page in May! Check that your blogs are relevant, and the content is current, that any advertised sales are still available, and ensure you have optimised the site so that it is user and SEO friendly. Make sure it loads fast, check addresses, phone numbers, emails are all correct, and feel free to brighten it up with a design refresh every now and then.
There are two main ways in which consistency is essential. First, ensure the content on your website, social media, emails and advertising is all in the correct language, same style and tone – it helps to develop a business persona. Secondly, you want to plan social media posts. There are a number of apps you can use to schedule posts on all social media platforms. You want to find a happy medium here. You don’t want to overload potential customers with 10 posts a day, but you also don’t want to fall to the wayside because you only post once a month. Whether you post daily, or 3-4 times a week, ensure you post regularly, and at the same time each day.
If you’re uncertain of anything regarding digital marketing, your best bet is to hire a professional marketing agency to assist. It’s not worth the risk of losing customers because you’re unsure what you’re doing.
Digital Marketing Planning & Strategy
Delving into the murky waters of digital marketing can be a particularly scary task. Especially if this is your first attempt in the digital space. There’s a lot that goes into digital marketing and entering the space for the first time. And although it will require plenty of planning and strategizing, you can do it – and you can do it successfully. Here are five tips to help you prepare to enter the digital space.
Ask Yourself Why You Want to Market Your Products Digitally
It’s an all-important question. Why? Why do you want to market your products/brand digitally? What’s not working for your brand/products through other marketing means? Answering this question will help you go forward with the how, which is the next step in the process. But you cannot proceed until you have a clear picture of why you want to take your marketing to the next level.
How Do You Want to Enter the Digital Space?
There are myriad ways to enter the digital space. It doesn’t necessarily mean selling your wares through an online store. It all depends on your business model. For example, artists generally enter the digital space to sell more of their art, either through online stores like Etsy, or through social media like Facebook and Instagram. Whereas people who don’t need an online store, such as lawn care specialists or construction companies, might be seeking a social media presence in order to sell their services to more customers rather than reliance on word-of-mouth. How you enter the digital space will largely depend on what type of company or product you sell. Are you the product, or do you make the products?
Think About Your Brand
One all-important thing to remember about digital marketing is that it is principally about branding. As such, you have to think about your brand at all times in the digital space. As the digital space is flooded with people and their ideas and their products, you’ll want to create a digital presence that will help you stand out from the rest. Give careful consideration to your brand and what you want to say whenever you put out a piece of content. Be that a photograph, video, blog post, or simply update your website with new service offerings.
Put Your Name Out There
The first step you’ll take in the digital world is the most difficult – putting your name out there. This can be done in many ways but it is always a good idea, depending on your business model, to jump on that social media bandwagon you’ve been avoiding for the last decade. Create a Facebook Page for your business. If pictures and videos are going to be a part of your business (decide this beforehand!), it might also be wise to create an Instagram page. You should also create a website, particularly if you want to offer a more professional look for your business. Almost every professional has a website in some form or another. Shameless self-promotion is not necessarily a bad thing.
Excite & Engage With Your Potential Customers
There’s nothing worse than browsing the web, coming across a potential new service that you’d like to try then going to their website and seeing it hasn’t been updated in years and all of their social media is much in the same boat. If you’re going to enter the digital space, it is really important you frequently engage with and excite your potential customers. You should be making sure you have content coming to them at least once per week. This will maintain a flow of excitement about you and your product/service. Consistency is key.
Whether you’re selling a service or a product, you need to be marketing your products/services digitally in order to reach the maximum number of potential buyers. That’s just a fact of today’s world, and so you should take some of our tips and put them into action, getting your brand up and running in the digital space today!