Scaling Property Appraisals for DiJones Through Digital

0 %

Decrease in Cost Per Lead on Google Ads

0 %

Increase in Meta lead volume while maintaining average CPL

0 %

Decrease In Cost Per Lead On Meta

The Challenge

Although DiJones already had a strong brand presence, their paid media efforts were not fully optimised to target potential sellers at the right stage of the customer journey.

They needed a strategic, data driven campaign to increase awareness among potential property sellers, generate more home evaluation bookings, nurture warmer leads in their CRM through personalised follow ups, and convert more prospects into listings and sales.

The Approach

We implemented a full funnel paid advertising strategy across Google Ads and Meta, built around four key pillars of the customer journey: Awareness/Intent, Consideration, Evaluation/Purchase, and Loyalty.

Locally Tailored Campaigns

Engaging campaigns and creatives based on specific regions and recent sales data, that highlight DiJones expertise to build trust and credibility.

Funnel-Based Ad Messaging

Targeted ad copy at the consideration phase encourages home evaluation bookings, while used remarketing lists (RLSA) and custom intent audiences deliver the right message at the right stage.

Dynamic Remarketing with First-Party Data

Leveraged first party SQL data from the CRM to retarget warmer leads and served ads showing sold listings in the visitors local area to strengthen trust and urgency.

Creative Personalisation

Produced ad variations based on sales funnel stages with educational and brand building at the top, and high intent, action focused messaging at the bottom of the funnel.

The Result

The results that MMX achieved with DiJones ranges from increasing home evaluation bookings across key targeted regions, improving engagement and conversion rates and demonstrating an uplift in brand presence across hyper local markets.

Key results include:

27% Decrease in cost per lead on Google Ads

Through a strategic rebuild of the Google Ads account, we refined campaign segmentation across property types, locations, and service categories to better align with buyer and seller intent.

370% Increase in Meta lead volume while maintaining average CPL

Our Meta strategy focused on building a structured full funnel approach, combining prospecting audiences with dynamic retargeting and seller focused campaigns. Creative was continuously tested and refined to resonate with both buyers and property vendors, ensuring consistent engagement and enquiry growth.

80% Decrease in cost per lead on Meta

By implementing advanced audience segmentation, refining creative messaging, and optimising toward high quality conversion events, we significantly improved campaign performance across Meta.