Increase in Google Ads conversions
Average year on year growth organically
Average year on year revenue growth organically
Kennards Hire, one of the largest equipment hire companies in Australia and New Zealand, needed to scale its digital marketing to support thousands of products and hundreds of branches across both countries.
In addition Kennards Hire needed to drive both online transactions and in-branch visits at scale.
The brand required digital campaigns that could be managed effectively across multiple regions and product categories.
At the same time, it aimed to strengthen its position as the leading hire brand in Australia and New Zealand.
The internal marketing team also needed clear visibility and actionable insights into campaign performance.
We built a comprehensive digital strategy combining paid media, SEO, and advanced analytics to maximise visibility, conversions, and brand dominance.
We engineered a full paid media ecosystem across Google Ads, Bing Ads, and Meta Ads that was built for scale, precision, and strong return on investment. We developed a complete account structure that mirrored Kennards Hire’s business model, allowing campaigns to scale seamlessly across thousands of products, categories, and branches.
We also built a dedicated B2B strategy to amplify products and services for major projects across Australia, ensuring Kennards could reach and influence key business decision-makers. Campaigns were optimised for both online transactions and in-store visits, aligning paid activity with business objectives at every level.
Kennards Hire was one of the earliest adopters of Google Ads store visit tracking technology, and MMX led the setup and integration to enable accurate tracking of store visits at the campaign, ad group, and keyword levels.
We also developed granular reporting systems that connected campaign activity directly to branch outcomes, giving the business a clear understanding of which campaigns generated in-store value alongside online results.
We executed a comprehensive SEO transformation across the entire business. This involved managing a complete site migration and ensuring all content was mapped correctly to protect rankings and authority.
We strengthened branch level performance by overseeing hundreds of Google Business Profiles across Australia and New Zealand to improve local visibility and increase in branch visits. We launched a large scale citation and NAP consistency campaign across major directories to reinforce local signals.
Our team resolved technical and on page issues by fixing coding bugs, improving site speed, addressing redirection and internationalisation problems, and optimising metadata, headings, and schema across thousands of product and branch pages.
We also developed a scalable content framework covering products, services, and local branch pages to capture high intent commercial and local search demand.
We built real time, intuitive dashboards that gave the Kennards marketing team clear and detailed visibility into performance across every product, category, and branch. This allowed the team to make smarter and faster data driven decisions. It also enabled leadership to clearly understand how each marketing activity contributed to real business outcomes.
There was a significant uplift in online transactions and branch visits across Australia and New Zealand. The campaigns secured dominant impression share for key product and service categories, helping position Kennards Hire as the market leader.
We delivered detailed store visit insights that gave the business confidence in the true offline impact of paid campaigns. SEO visibility strengthened across competitive product categories and local branch searches.
The large scale site migration was successfully managed with no loss of visibility while improving site speed and overall technical health. Real time reporting dashboards were provided to give the marketing team clear and actionable insights across channels, regions, and products.
This body of work strengthened Kennards Hire’s position as the leading hire brand across Australia and New Zealand.
This significant increase in conversions was driven by a complete transformation of the Google Ads account architecture, aligning campaign structure directly with Kennards Hire’s product categories, service offerings, and national branch network.
The increase in organic revenue reflects the success of aligning SEO performance directly with commercial outcomes. Rather than focusing purely on traffic growth, the strategy prioritised ranking for high intent keywords that were directly tied to hire demand and branch level transactions.
Increase in Google Ads Conversions
