How Strategic SEO Elevated Buildcert’s Search Authority

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Increase in traffic

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In top 3 rankings

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In top 10 rankings

The Challenge

Buildcert, a leading private building certification company, wanted to increase its visibility in search for highly competitive, commercially driven keywords across Australia. Their website had recently undergone redevelopment, creating the need for a complete SEO migration to protect existing rankings and set the foundation for future growth.

Key Challenges Include:

Key challenges included ranking for high value and competitive terms with strong commercial intent, ensuring a smooth website migration without losing organic performance, building a technical SEO foundation that would support long term scalability and driving visibility across local branches and service areas through optimised Google Business Profiles.

The Approach

We designed and executed a comprehensive SEO strategy focused on technical precision, content authority, and local presence.

SEO Migration

To safeguard and enhance Buildcert’s organic visibility, we conducted a comprehensive SEO migration audit covering redirects, site architecture, and internal linking. We ensured all critical pages were mapped and optimised prior to launch which included managing redirects to preserve existing authority and traffic. In addition we implemented best practice technical SEO structures to future proof the site.

On-Page Optimisation

We optimised the website for commercial intent searches by crafting SEO driven metadata, headings, and content that targeted key service areas and competitive keywords. We also improved the content structure and internal linking to boost relevance and crawlability, and implemented schema markup to help search engines better understand the site and increase overall visibility.

Technical Optimisation

To ensure Buildcert’s site was set up for SEO success, we resolved crawlability, indexation, and coding issues. We also improved site load times and mobile performance, optimised URL structures, sitemaps, hreflang settings, and built a clean, scalable technical framework to support ongoing growth.

Off-Page SEO

We strengthened Buildcert’s authority and trust by executing a targeted link acquisition strategy that focused on relevant, high authority industry sites. We also developed content assets designed to attract natural backlinks, and continually monitored and refined link quality to support long term rankings.

Local SEO & GMB Optimisation

Since Buildcert operates across multiple regions, we claimed, verified, and optimised all Google Business Profiles. We also built a citation management strategy to ensure NAP consistency across all directories and implemented local content signals to support stronger rankings in each service area.

The Result

We successfully executed a seamless SEO migration with no loss of organic traffic and delivered significant improvements in keyword rankings, particularly across high intent and competitive terms.

We also boosted local visibility, which helped drive more enquiries through Google Maps and branch level searches, established a strong technical SEO foundation to support long term organic growth, and strengthened authority and trust signals that led to stronger overall domain performance.

Key results include:

34% Increase In organic traffic

This increase in organic traffic was driven by a combination of technical optimisation, content alignment, and improved keyword targeting across high intent service areas

78% increase in top 3 rankings

Achieving a 78% increase in Top 3 rankings significantly improved Buildcert’s visibility for its most commercially valuable keywords. Our strategy focused on identifying high intent search terms and aligning Buildcert’s service pages with those queries through targeted on-page optimisation, content refinement, and structured data implementation.

71% increase in top 10 rankings

The increase in Top 10 keyword rankings reflects the success of the holistic SEO strategy implemented across technical, on-page, and off page channels. By resolving structural issues during the migration and optimising page content to match user intent, we enabled more pages to rank competitively across a wider range of relevant search terms.