Certified Google Premier Partner now running live ChatGPT Ads campaigns to reach buyers inside the conversations.
ChatGPT Ads have just launched in Australia without minimum spends, and we are ready to help your business get discovered like never before.
We do not chase impressions on a shiny new channel. We build ChatGPT Ads around the conversions and revenue that move your business.
Google Premier Partner status puts us in the top 3% of agencies. The same standards we are held to on Google are the ones we bring to ChatGPT.
Although the channel is young and the data has limits, we still provide the same level of clear and transparent reporting of any other channel.
Think about how you bought the last thing that took real consideration. A car, a piece of software for your business, a tradie for a renovation. You probably didn’t run one Google search and purchased. You might have asked around, read a few articles, watched a video, and somewhere in there you opened ChatGPT and asked it to compare your options, get ideas or explain something you did not understand. The decision got made across half a dozen touchpoints over days or weeks.
That is the behaviour ChatGPT Ads taps into. It is not a replacement for the Google search at the bottom of the funnel. It is a way to be present in the middle of that journey, while the buyer is still forming a view and has not committed to a brand yet. For a lot of Australian businesses, that middle stretch has been the hardest part of the funnel to influence. This is a new lever on it.
With over two decades of digital expertise, we’ve helped businesses like Kennards Hire, WD-40, Roborock, DiJones and Segway dominate in digital, and our Google Ads and PPC management is at the heart of that success.
The goal is always to generate qualified traffic that converts, at a cost that makes business sense.
On most ad platforms you are interrupting something. Someone is scrolling a feed or an article, and your ad is the thing in the way. ChatGPT Ads are different in one important respect. They appear after the AI has answered the person’s question, and the person is in a frame of mind where they have just been helped. That changes what good looks like.
An ad that reads like a billboard falls flat in that moment, but an ad that genuinely adds to what the person was just told earns the click. The craft here is less about bidding mechanics and more about saying something useful at exactly the right point in a conversation. Targeting is based around describing the kinds of conversations where your offer belongs, and OpenAI matches your ad to the meaning of what people are actually discussing.
Its worth knowing that ads sit completely separate from the AI’s answers. OpenAI does not let advertisers influence what ChatGPT recommends, and no advertiser sees anyone’s conversation. You are buying a relevant spot near a helpful answer, and that is an important reason why the format works.
As a Google Premier Partner rated in the top 3% of agencies in Australia, our senior specialists have the experience to deliver results.
We work out the real questions your buyers ask AI, then build your targeting around those moments rather than a list of words.
Copy written for the second right after someone has been given an answer. Specific, genuinely useful, and clearly worth a click.
ChatGPT Ads work best alongside your Google Ads, paid social and organic AI visibility for true multi-funnel results.
Not everyone asking an AI about your category is ready to buy. We develop ads ads to match the stage your prospects are at.
Cost per click when you want performance, cost per impression when the brief is reach. We control the model based on the strategy.
Expertly designed and developed landing pages are optimised for conversion, speed, and seamless user experience.
Along with clear, actionable reporting, we implement end to end tracking so every dollar spent is accounted for and tied to results.
Continuous ad and copy testing and constantly refining all aspects of the account, keeps your campaigns performing.
A word from Najib Raad, MMX Director
Yes, you can. Advertising went live for Australian ChatGPT users in April 2026, and the self-serve tools plus conversion tracking arrived in May. We were among the earliest markets in the world to get access, after the US. There is no minimum spend required to start, although the platform is still adding features as it goes.
Similar to services like Google Ads, you set your own budget with there is no minimum to begin. The honest position is that reliable Australian cost benchmarks do not exist yet because the channel is so new, so be wary of anyone quoting you a firm cost per lead. Most businesses we work with on this channel start with somewhere between $1,500 and $5,000 a month, then scale accordingly after testing.
It works on context, not keywords. You do not bid on search terms. Instead you describe the situations and questions where your offer is relevant, and OpenAI matches your ad to the meaning of the live conversations people are having. Right now you can target by country, so Australia-wide, but not yet down to a city or suburb, which is something to keep in mind if your business is local.
No, and this is something OpenAI has been firm on. The AI’s answer is generated independently, and your ad simply appears in a clearly marked space beneath it. Advertisers cannot pay to be recommended in the answer, and we never get access to anyone’s conversation. Getting mentioned organically inside the answer is a separate thing entirely, and a different piece of work. Read up on our SEO service for that.
Yes, we can install OpenAI’s tracking and measure the actions that matter, such as enquiries and purchases. Reporting is grouped to protect people’s privacy, so you will not see individuals, but you can see performance. We connect it to your existing Google Analytics and CRMS’s like HubSpot so the numbers live alongside the rest of your marketing rather than in a silo.
Only people on ChatGPT’s free plan and its lower cost paid plan see ads. Anyone on the higher paid tiers, including most heavy business users, never see any ads. So the audience leans towards people in the earlier, more casual stage of looking into something, which is exactly why the channel suits research led purchases rather than instant transactions.
In our opinion, no we would not recommend that. Google Ads catches people at the moment they are ready to act and remains the more measurable, proven channel for most businesses. ChatGPT Ads reaches people earlier, while they are still working things out. The two do different jobs, so the smart play is to add this alongside what is already working, not to rob a reliable channel to fund an experimental one.
You certainly can run it yourself, the same way you could run any ad account yourself. What you are paying us for is judgement on a channel where the rules are still being written. Knowing which conversations to target, how to write for that post answer moment, how to setup highly converting landing pages, how to measure it properly, and crucially when to hold off scaling. We have taken every major ad platform through its humble early phase over 25 years, and we bring that pattern recognition here.
