How MMX Digital Marketing Filled Aquify Pools’ Build Pipeline

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Increase in Meta leads YoY

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Increase in new organic conversions

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Reduction In cost per lead on Google Ads

The Challenge

Aquify Pools approached us as a completely new brand looking to launch into the highly competitive Sydney pool market.

The challenge was to develop a distinct brand identity from the ground up, define customer personas, tone of voice, and positioning to stand out in a crowded industry, build a best in class website that showcased their premium offering, and rapidly generate brand awareness, trust, and high quality leads in Sydney through digital marketing.

The Approach

We partnered with Aquify Pools to deliver a full end-to-end brand and marketing strategy that combined brand development, digital presence, and performance marketing.

Brand Identity & Positioning

An in-depth brand discovery workshop was conducted to define Aquify’s vision, mission, and unique positioning. Brand personas and tone of voice guidelines were developed to ensure clear and authentic communication.

Website Design & Development

An industry-leading website was designed and developed, optimised for user experience, conversion, and SEO. A modern, premium design was created to reflect Aquify’s positioning as a high quality pool provider.

Aggressive SEO Strategy

Competitive high intent pool related keywords were targeted across Sydney. Content was produced to match local search demand and build visibility quickly. Strong technical SEO foundations were implemented to support long term growth.

Paid Media Campaigns

Google Ads campaigns were launched to capture high intent search traffic. Meta Ads campaigns were deployed to build awareness and introduce Aquify to Sydney audiences.

Funnel specific ad creative was developed to nurture prospects from awareness through to enquiry.

The Result

Aquify Pools was successfully launched into the Sydney market with a strong, premium brand identity.

A high converting website was delivered, setting a new benchmark in the pool industry.

Local organic search visibility grew rapidly for competitive pool related terms. Consistent, high quality leads were generated through Google Ads and Meta Ads.

Aquify was positioned as a credible and premium new player in a highly competitive market.

Standout results include:

51% Increase in Meta leads year on year

Through a refined paid social strategy focused on high intent audiences, creative optimisation, and full funnel remarketing, Meta became a significantly stronger lead generation channel.

1,033% Increase in organic conversions year on year

Our SEO strategy delivered transformational growth by targeting high commercial intent keywords aligned with pool installation and buyer-ready searches.

11% Decrease in cost per lead on Google Ads

We optimised the Google Ads account through improved campaign segmentation, smarter bidding strategies, and tighter keyword and audience targeting. By prioritising high performing search terms and eliminating inefficient spend, we improved overall efficiency while maintaining consistent lead volume.