Increase in online transactions Year On Year
Increase in website conversion rate
Increase in attributed revenue from Google Ads
Auto One Australia, one of the country’s leading automotive parts and accessories retailers, needed a national digital strategy that could drive online revenue at scale while supporting its large network of local branches.
With thousands of products and categories to manage, the brand faced several challenges, including increasing online transactions and revenue across its ecommerce platform, driving more foot traffic into stores nationwide, improving local visibility for hundreds of branches, establishing end to end campaign management and reporting across all channels and customer touchpoints, and amplifying monthly catalogues and major sale events to reach the widest possible audience.
We delivered an integrated SEO, Paid Media, and Marketing Automation strategy designed to maximise both online and offline results for Auto One.
Our national SEO program was designed to support the scale of thousands of products, categories and branch pages.
We carried out full technical and on-page optimisation including metadata, schema, structured data, load times and essential bug fixes. We built a structured content system for products, categories and knowledge resources that allowed us to capture both transactional and informational search demand.
We also managed and optimised Google Business Profiles for every branch to maximise visibility in local searches. In addition, we executed a complete citation and NAP consistency campaign across key platforms to strengthen local authority.
In addition, we developed event driven optimisation strategies around seasonal promotions, monthly catalogues and yearly sale periods to align organic performance with customer buying cycles.
We built a performance focused paid media ecosystem across Google Ads and Meta Ads with a strong emphasis on revenue growth and branch support.
Our account structure was designed to reflect Auto One’s product categories and branch network, giving the campaigns both scale and flexibility. We implemented advanced multi funnel remarketing to guide customers from early awareness through to purchase, which helped lift conversion rates and long term value.
Our paid media activity was fully aligned with Auto One’s monthly catalogues and major sale events, ensuring maximum reach and driving strong traffic both online and in store.
Throughout the program we continually optimised campaigns for return on ad spend, online sales, and store visits, ensuring every advertising dollar delivered the highest possible return.
To unify data and campaigns across channels, we implemented and managed HubSpot Enterprise. We completed a full HubSpot setup that included campaign workflows, segmentation, lead scoring and CRM integrations.
We also handled all EDM campaigns by planning, designing and executing emails that supported catalogues, seasonal promotions and customer loyalty programs. In addition, we delivered custom reporting dashboards with real-time insights across SEO, paid media and email activity.
In addition, we managed the full end-to-end execution of campaigns inside HubSpot, giving Auto One a single, reliable source of truth for all digital operations.
We achieved a significant uplift in online revenue through our combined SEO and paid media campaigns. Branch foot traffic increased nationwide as a result of strong local SEO, optimised Google Business Profile management, and targeted paid campaigns.
We delivered dominant visibility across thousands of products and categories, reinforcing Auto One’s position as a leading automotive retail brand.
Catalogue and sale events were amplified across channels, creating noticeable spikes in both online and in store sales. We also built a centralised HubSpot Enterprise system that gave Auto One complete control and visibility over its marketing operations, from detailed reporting to campaign execution.
This setup enabled advanced customer lifecycle management and led to higher engagement and stronger repeat purchase rates through improved remarketing and EDM campaigns.
Increase in YoY transactions
