Increase in organic traffic
Increase in year on year Google Ads conversions
Increase in Google Ads conversion rate
AJB Stevens Lawyers, a growing legal practice, engaged us to strengthen their brand presence, streamline marketing, and generate qualified leads across several competitive areas of law including class actions, family law, will and estate disputes, medical negligence, and compensation.
They needed to stand out in a saturated legal market and establish a modern and professional brand identity.
They were also looking to drive high-quality lead generation across multiple practice areas while closing the gap between their marketing activity and open case management.
We delivered a comprehensive brand, marketing, and technology transformation, combining corporate identity, digital performance, and CRM implementation.
We completed a full brand overhaul that introduced a new logo, colour palette, tone of voice, and suite of corporate materials. This repositioned AJB Stevens as a modern, trusted, and professional legal practice.
We designed and launched an industry leading website tailored specifically for legal services. The site was optimised for user experience, accessibility, SEO, and lead conversion. We also structured the content around core practice areas to clearly highlight AJB Stevens’ expertise.
We targeted high commercial intent keywords across AJB Stevens’ key legal practice areas.
We also produced supporting content including blogs, guides, and landing pages to increase visibility and establish stronger thought leadership.
In addition, we strengthened their organic rankings with a combination of technical improvements and on page SEO enhancements.
We rolled out Google Ads campaigns across every legal practice area and supported them with tailored landing pages and ad copy to maximise lead quality.
Throughout the campaign, we continually refined and improved performance to ensure strong results and a positive return on investment.
We successfully launched a new corporate brand identity and established a strong professional presence in the market. We delivered an industry leading website that is fully optimised for lead generation and user trust.
Our SEO work drove significant improvements in visibility across highly competitive legal terms. Targeted Google Ads and content marketing increased the volume of qualified leads.
We also built a fully integrated HubSpot CRM system that enabled smarter decision making, stronger client nurturing, and complete visibility from marketing activity through to open case management.
Increase in volume of quality leads
