Full Channel Marketing Fuels Narellan Pools’ Market Expansion

0 %

Decrease in cost per leads on Google Ads

0 %

Increase in Meta lead volume while maintaining average CPL

0 %

Decrease in cost per lead on Meta

The Challenge

Narellan Pools, a leading swimming pool brand, wanted to strengthen its digital presence across Australia, New Zealand, and Canada.

While the brand already had strong recognition, it faced challenges in ranking for highly competitive pool related keywords across multiple countries, driving consistent lead generation at scale through paid channels, building brand awareness in both established and emerging markets, and ensuring the digital strategy could adapt to different geographic audiences with varying levels of brand familiarity.

The Approach

We delivered a multi-market digital growth strategy combining SEO and paid media (Google Ads and Meta Ads) to increase visibility, generate high-quality leads, and scale brand awareness internationally.

SEO Strategy

We targeted competitive, high-intent keywords across Australia, New Zealand, and Canada, optimised on-page and technical SEO for international scalability, and built region-specific content to boost visibility in local markets.

Paid Media Campaigns

We launched full funnel Google Ads campaigns designed to capture both demand and intent driven searches, rolled out Meta Ads campaigns to build brand awareness and nurture prospects through the funnel, and implemented geo targeted messaging tailored to each market.

Multi-Region Optimisation

We adjusted creative and messaging to reflect regional market nuances and analysed cross market performance to identify scaling opportunities.

The Result

Organic rankings improved across highly competitive keywords in all three markets. Lead generation grew consistently across Australia, New Zealand, and Canada.

Brand awareness and recall increased through targeted Meta campaigns.

Narellan Pools was positioned as a leading pool brand across multiple international markets.

Key results include:

27% Decrease in cost per leads on Google Ads

Through a full optimisation of campaign structure, keyword targeting, and bidding strategy, we reduced cost per lead by 27% while maintaining strong enquiry volume.

370% Increase in Meta lead volume while maintaining average CPL

By building structured prospecting and retargeting funnels, leveraging high performing creative, and segmenting audiences by buyer intent and lifecycle stage, we achieved a 370% increase in lead volume.

80% Decrease in cost per lead on Meta

Through systematic creative testing, refined audience layering, and optimisation toward conversion based objectives, we reduced Meta cost per lead by 80%.