Is AI running your paid ads, or running them into the ground?
In this episode of Sip on This, Naj, Emad, and Matt break down what’s really happening inside Google and Meta as AI takes over paid media, and what it means for your business if you’re still doing things the old way.
From $411 clicks to hidden search terms, the platforms are changing fast.
In this episode, we cover:
– How paid ads specialists are shifting from media buyers to “signal engineers.”
– Why are creatives now the new targeting, and what does that mean for your campaigns
– Meta’s Andromeda update & the death of manual, detailed targeting
– Performance Max: when it works, when it doesn’t, and why Google still has a long way to go
– The $411 CPC story, and how Google’s AI spent $6,700 on a $400/day budget
– Creative exhaustion: how many ads you actually need (hint: it’s not 3)
– Video vs. static creative and why funnel-stage content is more critical than ever
– How to feed quality signals back into the platforms using your CRM
– Why tracking is still broken, and how attribution wars between platforms are costing you
– The Advantage Plus trap: the pre-selected settings quietly blowing up your campaigns
Questions to ask yourself right now:
Am I feeding quality lead data back into my ad platforms?
Is my tracking set up correctly, or am I double tracking?
When did I last refresh my creative?
Am I targeting the right stage of the funnel with the right message?
Whether you’re a business owner, marketer, or running your own campaigns, this one’s essential listening for 2026.
