AI Overviews are here, and they’re quietly reshaping how customers find, research, and buy from businesses online. In this episode of Sip on This, we sit down with Nick Brogden from Earned Media to break down what’s actually happening with Google’s AI Overviews, what it means for your SEO strategy, and why the businesses that adapt now will have a serious edge.
In this episode, we cover:
– Why traffic dropped when AIOs launched (and why most people blamed the wrong thing)
– The content strategy that gets your brand cited in AI summaries
– Why “clicks” are the wrong metric to be tracking in 2026
– How the right SEO flipped a brand’s AI reputation in just six weeks
– How to audit what AI is actually saying about your business right now
– Why customers are arriving already ready to buy — and what that means for your funnel
Whether you’re an SEO pro or a business owner trying to figure out what the hell is going on with Google, this episode cuts through the noise.
