Sydney based organic search experts who pride ourselves on being the best SEO agency
Focused on ROI, not just Keywords
Want to focus on results that really matter to your business? Our highly customised SEO services are ROI focused to improve search rankings on relevant keywords, boost website traffic, and generate qualified leads that actually turn into sales.
Proven Successful Strategies
We are not new to this. SEO is in our blood. We have executed 100’s of different SEO strategies over our 18+ years. This experience means we know what works and how it needs to be implemented to ensure your goals are achieved.
Transparency at every step of the way
We proactively communicate with clients to provide a clear understanding of what’s happening and how their campaigns are performing. Regular meetings ensure that we not only report on the results we achieve, but also what we did and why we did it.
Featured Case Study Tech Guide
The team are always available when I need them and they give me the peace of mind by offering me the best chance to increase traffic to my site, earn more revenue through my advertisers and to make a bigger impact on social media.
SEO results can only be achieved in long time-frames, right? Wrong!
Our fast growth focused SEO services make achieving results quicker
Targeted SEO Specialists
We have developed a methodology that enables us to leverage every asset you currently have and focus our service on the areas of you site that will deliver the quickest and most profitable results. This generally removes lot of the slow ramp up times that are incurred by traditional SEO companies.
Creative Optimisation Consultations
Our focus is to ensure that organic traffic to your site is complementing the short and long term plans of your business. To do this we will deliver and focus on internal quarterly strategies that is developed from our regular communication with your team.
Evergreen Content Strategies
SEO campaigns require content to truly be successful. Our SEO experts conduct data driven ideation which involves researching Google search volumes for long tail search terms for each content piece we create. This means that each article will contribute to generating additional targeted organic search every month.
Frequently Asked Questions
What does an SEO agency do?
An SEO agency optimizes a company’s website to make it more visible online. They do this through a process known as Search Engine Optimisation generally referred to as SEO (want to see a case study?). The agency implements both design and content changes to a business’s website in an effort to make it more attractive to a search engine. The more optimised a site is, the more likely it is to rank on the first page of search engines (like Google or Bing). An agency will also help you determine the best words or phrases to use throughout your content to help you gain visibility with potential clients and customers.
What can I expect from an SEO agency?
A good search engine optimisation company or SEO consultant will do more than just provide backlinks and keywords. They will work hard to understand your business and its long-term goals to ensure they create a strategy that aligns with your organisation. They will also audit your current website, to seek out what works and what doesn’t in order to hit the ground running when they’re ready to implement SEO. An SEO agency should be able to provide a clear and concise strategy, identify content gaps and competitive advantages, and most importantly deliver data-driven results.
How do I find a good SEO agency?
The first step to finding a good SEO agency is to clearly lay out what you want to achieve with SEO (need help?) and how you’ll judge the success of the project. Then, assemble a list of up to five SEO service providers. Look beyond SEO pricing or SEO cost, and focus on referrals or references. Ask your potential SEO providers about their communication and reporting processes, how they plan on accomplishing your outlined goals, and what they might do when things aren’t working. Once you’ve had a few conversations, it’s best to go with the agency who has built a level of trust, matches your communication style, and has received favourable feedback from referrals.
What’s the difference between SEO and PPC?
The main difference between SEO and PPC (Pay Per Click) is that SEO traffic is organic while PPC is paid. Both SEO and PPC are part of a larger digital marketing strategy known as Search Engine Marketing (SEM). When you search for a product or service on Google, you will see both SEO and PPC results. The PPC results will be strategically placed within the overall results but will have a small green box labelled “AD” to the left of the URL. This will be how users can tell if the result was organic or paid.
How do I know if SEO is working?
The benefits of SEO are not immediate, and doing SEO work on your website for one day won’t make you jump directly to the top of Google the next day. However, there are ways to take a look behind the scenes to see if your SEO strategy is on the right track. You can do this by gathering website data such as web traffic, time on page, bounce rate, and conversion rate. If you are noticing more traffic, seeing customers spend more time on your website, observing your bounce rate dropping, or finding more visits are becoming conversions, your SEO is on the right track.
Why do I need SEO services?
In today’s digital world, just having a website is no longer sufficient in order to draw clients to your door. With more leads than ever being generated online, your business needs to be visible. And in order to be visible, you need to find ways to show up on the first page of a search engine if someone is looking for your product or service. Good website optimisation is the way your business is going to get on Google’s front page and be seen by customers both locally and internationally.
Does Google offer SEO services?
Google doesn’t offer SEO services the same way an SEO agency does. Google does, however, offer a handy SEO guide to help you understand SEO best practices. It also offers a search console to help you dig into a bit of backend analytics to help you understand how your site is doing. It’s always advisable, however, in order to save yourself time and stress, to hand your SEO off to a professional who has been trained and is continuously updating their own SEO skillset. Google SEO changes constantly because Google algorithms are also constantly being optimised, so its best to let search engine marketing be handled by professionals whose job is to be an expert in the field.
Does SEO Still Work?
Search engines are constantly tweaking their algorithms to refine and perfect their search functionality, so while SEO tactics may change from time to time, as long as there are search engines, ranking in them will continue to be important. Of course, SEO is only as effective as the strategy and the team implementing it. Hiring professionals who can specialise in SEO analysis, SEO search and SEO optimization ensure that SEO strategies will be implemented and executed correctly.
The MMX Advantage
Why you should consider us to be your Search Engine Optimisation agency
Dramatically boost your results when SEO is properly implemented as part of an overall strategy.
We understand what place SEO ranks in the marketing funnel and how it needs to be leveraged for maximum results.
Our SEO Specialists genuinely want to grow your business and help you make money.
We still operate by old fashioned morals, service and value. Our mission is to provide the very best level of SEO in order to help you grow.
Work with a locally based team who has been doing this for over 18 years and has seen it all.
Rely on our vast experience in the industry to produce a strategy that works to really unlock the true potential of SEO.
Don’t settle for anything less than 100% transparency across your entire SEO account.
From analytical data to the entire scope of work and all the finer details in between, you can rest assure that we will always deliver 100% transparency across the board.
Our brilliant team of SEO experts are focused on aligning your strategy based of real data.
From link building, to content creation, technical optimisation and competitor research, all decisions are justified and based on real data.
The Pillars of SEO
How does organic search fit in your inbound marketing strategy
Local SEO Factors – Must Know Tips for Local SEO Success
What are Local SEO Factors?
Local SEO Factors are similar to the core SEO factors, but they differ in the sense that they focus your SEO efforts on reaching searchers in your area.
As the name implies, local SEO utilises many of the aspects of regular SEO but is focused on targeting users in a specific city or region. The main purpose of local SEO is to reach local customers and bring them onto your website or into your physical store.
Who needs Local SEO Factors?
These are good for business users looking to amp up their business visibility online and improve their interaction with their potential customers and clients.
As part of optimising your website to rank in local search results, it is important that you know what factors will affect your rankings. While there are many points to consider, below are some tools and tricks to help get you started.
Google My Business
Google My Business is a free tool designed by Google to help manage your online presence. This kind of account can be considered a combination of an online directory listing and a social media profile.
Similar to an online directory, you are able to claim ownership of your business and location through Google My Business and populate it with important information such as location details, business hours and any other information you want to add. This listing also allows your customers to leave reviews on your business and services.
As part of a Google My Business account, you can add pictures and updates to your listing, similar to how you would post updates on Facebook. This platform also gives customers the chance to upload pictures of your business or photos of your products or services for others to see. In a world so deeply ingrained with social media, this is the perfect way to bring your customers closer to you and maximise your business visibility.
Why do you need Google My Business?
Google My Business enables your business to show up in Google Search and Maps. This helps build instant credibility with potential customers that interact with your listing.
Use the insights tool to learn about how your business is being found and what your target consumers are looking for.
Share important details about your business, help users learn about your brand, and take advantage of being able to directly communicate with potential customers.
Name Address Phone Number (NAP)
NAP stands for Name, Address, Phone Number. Ensuring these three points are consistent across the web is important for any brand that wants to rank well in local search results. It also helps add strength to your brand.
How to improve your NAP ranking
Make Sure Your NAP Is Consistent Across the Internet: Your business NAP should be correct on your website and any other web listings. This helps show Google that you are a legitimate business.
Maintain your Social Media Channels: Ensure your NAP is correct on any social media channels that you use. This helps add authority to your business to help rankings.
Use a Local Phone Number: Help your local rankings by making sure you use a local phone number.
Develop a Strategy: Sit down and come up with a strategy to improve your local SEO. Part of this should include checking and updating your NAP on all web listings.
Utilising these couple of tricks should help set you on the right path to local SEO success. Local SEO can be tricky to grasp. Contact us today to learn more about how you can improve your local SEO results.
So what exactly is eCommerce SEO Services?
ECommerce SEO is the use of various strategies to improve your search rankings for your website and product pages. Strategies for eCommerce SEO include on-page optimisation, link building and competitor research.
The goal of SEO is to generate more organic traffic and sales for your business.
In e-Commerce specifically, it’s simply doing the same thing (focusing on organic visits) with the following goals:
Driving more traffic to your product pages and online store via this unique form of branding. Building organic sales that you don’t have to spend ad money to get.
Creating better organic brand awareness on keywords/products, which it does by increasing your visibility.
How do you improve your eCommerce SEO Services?
The appearance of your website goes a long way in attracting customers. So here are some basic tips on improving your site structure and layout.
Plan your site structure before development: Planning a site structure before you build your website is very important. This will decide the order in which users click through your web pages. This will also become your navigation and URL structure.
Create a URL structure that follows your hierarchy: The second main element in improving your eCommerce SEO is your URL structure. If you’ve logically thought through your hierarchy, this should not be too difficult. Your URL structure follows your hierarchy.
Create your site navigation in HTML or CSS: When you create your navigation, keep the coding simple. HTML and CSS are your safest approach. Coding on other platforms will limit the crawler’s ability to cover your site’s well-thought-out navigation.
Create a header that lists your main navigation pages: Your top header should only list your main pages. Anything extra can become distracting and confusing for the user.
Keyword research is important
Keyword research is a very important part of finding and analysing search terms that users are actually searching for. This is extremely important to anyone running an eCommerce store.
There are various tools to help you achieve this, one of them being Google Analytics. Besides this, there are other ways to optimize your keyword use.
- Brainstorm a list of relevant topics based on your business.
- Fill in those topics with keywords.
- Research related search terms.
- Check for a mix of short keywords and long-tail keywords.
- Check to see how your competitors are ranking for your top keywords.
- Use Google AdWords Keyword Planner to cull your list and highlight the most important keywords for your business.
On-Site SEO optimisation (also known as on-page SEO optimisation) involves the process of optimising each and every webpage on your site in order to rank higher in the Search Engine Results Pages (SERPs).
Various factors help increase traffic to your site and maximise your visibility to major search engines, some of these features include:
- Pay attention to the quality of your site content.
- Don’t forget the importance of URL optimisation.
- Improve your user interaction.
Reviewing your websites structure, content and product information will help to put you on the path to improving your eCommerce SEO.
Want to know more about creating an awesome online eCommerce store? Give us a call!
On-Site SEO Factors
Search Engine Optimisation in it’s most basic form can be said to be a form of advertising. It is the process of getting traffic from the organic search results (non-paid for ads) on search engines. Its how search engines determine what content is most relevant to you based on the keywords you search.
What About On-Site SEO Factors?
On-Site SEO optimisation (also known as on-page SEO optimisation) involves the process of optimising each and every webpage on your site in order to rank higher in the Search Engine Result Pages (SERPs).
So what exactly are the factors that help increase traffic to your site and maximize your visibility to major search engines such as Google, Bing and Yahoo? Let’s break down the most basic components involved in On-Site SEO optimisation.
We can’t stress the importance of this enough, no matter how many keywords you cram into an article (keyword spamming will get you penalised anyway) if it isn’t user-oriented and filled with the necessary information it won’t get traffic. Don’t forget that quality drives demand. People don’t want empty, keyword filled pages. They want relevant, linkable information. Provide your visitors with a wide array of quality information and rest assured they’ll come back for more. Don’t forget, content should be:
- simply and easy to understand
- well researched
A URL is a permanent link that is unique to each webpage. Optimising your URLs is very important for full SEO optimisation and website visibility. A good URL should be less than 255 characters and hyphens should be used to separate each individual part. A good URL should possess several key features, it must be:
- short and concise
- contain the most relevant info or keywords
Good URLs should mimic the actual structure of a website, it should:
- Be arranged into categories; group pages into categories to help users and search engines find what they want quickly.
- Add a Breadcrumb menu; this is helpful because it allows users to navigate your website in a structured way since they always know where they are and how far from the home page.
These days everyone has at least one mobile device that they use to search. For this reason, you want to make sure that your website is optimised for mobile.
Lower your bounce rate, this is perhaps one of the most overlooked parts of SEO. The bounce rate is the number of visitors to any given website who navigate off of the site after viewing only one page. There are a few basic ways to lower your bounce rate:
- Improve the quality of your content
- Avoid pop-ups
- Target keywords that attract traffic
- Improve the aesthetic appeal of your homepage
- Create a compelling call-to-action.
Improve the time spent on your site by improving website design. Most people look at the general layout of a website before even checking the content, so use high quality and eye-catching images, get a neat web layout and enticing content.
Give us a call today to learn more about SEO and how it can help improve your website.
Technical SEO Checklist
You have to walk before you run, so before you get down into the nitty-gritty of on-page SEO optimisation, you need to learn some basic off-page maintenance and technical checks. These allow you to ensure full visibility, crawlability, user-friendliness, functionality, ranking, and many other important website features.
Also referred to as page speed, which can be described as either the “page load time” (time taken to fully display the contents of a particular page) or “time to first byte” (how long it takes your browser to receive the first byte of information from the web server). Slow loading websites often see a high bounce rate as many users will leave a website that takes too long to load.
Below are a few simple ways to increase your site speed;
- Reduce redirects, this lessens delays caused by the request-response cycle.
- Optimise images, use programs like Photoshop to compress images while keeping them high quality.
- Leverage browser caching.
- Use a content distribution network.
Secure Sockets Layer (SSL)
SSL is a software installed on your web browser to encrypt (convert data to a non-readable form) your website’s data transmitted over the Internet. It functions as security against cyber attacks and other forms of malware. Now the link between SSL and SEO comes from the angle of encouraging user safety, websites with SSL certificates perform better on SEO parameters.
Duplicate content is when content appears on the Internet in more than one place. If the same content appears on more than one URL then it’s considered duplicate content. So how exactly do you deal with duplicate content?
- Use a 301 redirect
- Use the rel=canonical attribute
- Try Meta Robots Noindex
- Preferred domain and parameter handling in Google Search Console
- Maintain consistency when linking internally throughout a website
- Add a self-referential rel=canonical link to your existing pages
A sitemap enables Google and other search engines to easily navigate your site, as it provides users with a map of your site’s content. This can heavily improve your rankings as long as your site is well arranged and easy for users to navigate and use.
One thing you have to keep in mind is that 60% of searches come from mobile devices, so it’s highly important to make sure your website is mobile friendly. So how exactly do you make your website more mobile friendly?
- Make your website responsive to different devices; this means that the website displays the same content and information on any device you access it on regardless of device size
- Make information easier to locate. With so many users choosing mobile devices you want to make sure your information is clear and easy to find.
- Turn on autocorrect for forms, this improves user experience and makes navigation and input much quicker.
- Use large button sizes
- Use large font sizes
- Compress your images and CSS
- Allow an easy way to switch to desktop view
Think your website could do with a technical SEO audit? We can help. Give us a call today!
Top SEO Tools
If you are starting out or looking for ways to improve your websites SEO it can be hard to know where to start. Our team have put our heads together to come up with the top SEO tools that you need to get started. These tools will help to ensure that you are maximising your SEO efforts in order to rank highly in the search results.
SEMrush is a fantastic SEO tool and one that should be used regularly. SEMrush will be able to help you:
- Perform keyword research
- Track your keywords
- Track competitors keywords
- Run an SEO audit
- Find backlink opportunities
Most users know this as the “backlink checker”, but this is a gross understatement of the full capabilities of this SEO tool. There are many cool and useful features found in this tool, which includes but is not limited to;
- URL Rating: Ahref measures the quality and quantity of backlinks pointing towards a given URL, link quality and quantity correlate with higher rankings in search engines.
- Domain Rating: This is basically like URL rating, but it points towards all the URLs in the entire domain. Link quality and quantity correlate with higher rankings for all the URLs on a domain in search engines.
- Ahrefs Rank: Ahrefs ranking of a domain’s ranking relative to all other domains on the Internet.
- Backlinks: The number of hyperlinks pointing towards a particular URL.
Google Analytics is a free web analytics service offered by Google which tracks and reports website traffic. It provides statistics and basic analytical tools for SEO and marketing purposes.
- Google Analytics performs various key features, which include but are not limited to;
- Google Analytics determines new vs old returning users, allowing you to determine the number of new unique visitors to the site.
- Google Analytics categorises the user’s level of engagement within the site into sessions. A session is a group of user hits that take place within a given time frame
- Analytics joins the data collected by the tracking code with other sources like measurement protocol or other Google marketing tools like Google Ads, AdSense, and Search Console.
- Also, it further categorises and organises the data for filters, goals, data grouping, custom metrics and more depending on the user preferences.
SEO Search Console
This is a free web service provided by Google which allows you to check your indexing status and optimise the visibility of your website for organic visibility. So what services does Search Console provide?
- Clicks: The amount of clicks tells you how often people clicked on your website in the search results of Google. This number tells you about the performance of your page titles and meta descriptions.
- Average CTR: The CTR – Click-Through Rate – tells you what percentage of the people that have seen your website in the search results also clicked through to your website.
- Impressions: The impressions tell you how often your website or specific page is shown in the search results.
- Average position: This tells you what the average ranking of a specific keyword or page was in the time period you’ve selected.
Want to learn more about SEO tools? Call us today to speak to an SEO expert!
Request a SEO Services Consultation
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Emad Raad – Head Of Digital
Feel free to call our office and Say Hello on 1300 669 339